The European League of Football (ELF) has partnered with Endeavor Streaming to develop its media distribution and OTT strategy, and enhance its next-generation streaming service, Game Pass. The partnership will also see Endeavor Streaming deliver additional growth services to the American football league, including marketplace strategy, product strategy and end-to-end technical deployment to help ELF grow and expand its fanbase across Europe.

Launching ahead of the 2023 season which kicks off on 3^rd June, the renewed Game Pass platform will provide fans with an integrated digital offering available across web, mobile and supported Smart TVs. Including brand new features and increased functionality, the streaming service will provide a seamless live viewing experience for American football fans in Europe.

For the first time, fans will also be able to watch multiple ELF games concurrently, powered by Endeavor Streaming’s multi-view technology, and access localized commentary. ELF will also be able to leverage deeper consumer insight metrics and analytics to develop its marketplace strategy in key emerging markets for the sport.

“When the third season of the European League of Football kicks off on June 3rd, fans all over the world will be able to follow the games with a premium, high-quality user-experience. Having Endeavor Streaming as the world’s leading streaming service at our side helps to drive our fan-engagement forward!”, comments Zeljko Karajica, CEO of the European League of Football.

Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said. “American Football is a rapidly growing sport across Europe and we’re thrilled to partner with the ELF to support them on the next step in their digital journey. Together, we’re building a more integrated, centralized digital offering that will help ELF address new audiences across the region and deliver an enhanced, scalable streaming experience to fans.”

The partnership leverages Endeavor Streaming’s experience delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest sporting leagues, including the National Basketball Association (NBA), Union of European Football Associations (UEFA), World Wrestling Entertainment (WWE), the National Women’s Soccer League (NWSL), and Ultimate Fighting Championship (UFC).

The multi-year partnership leads with the re-launch of NHRA.tv and continues with a bespoke go-to-market strategy 

NEW YORK, NY – FEBRUARY 15, 2023 – Endeavor Streaming and the National Hot Rod Association (NHRA) announced today a multi-year partnership, leading with the upgrade of NHRA’s OTT platform NHRA.tv. The new service is available for sign-ups. 

In addition to enhancing NHRA.tv, the company has enlisted Endeavor Streaming’s direct-to-consumer growth services division. Through close collaboration, Endeavor Streaming will help scale the NHRA business and grow their fan base and digital service revenues. The long-term partnership combines NHRA’s expertise in drag racing with Endeavor Streaming’s expertise across OTT focused marketing, analytics, and predictive modeling. 

“We are excited to have Endeavor Streaming’s support in launching our new and improved NHRA.tv,” said Glen Cromwell, NHRA President. “Further to the new service launch, we are excited for the content and fan engagement initiatives. The future for streaming our events is only going to get better for our audiences and our partners and we look forward to what’s ahead.” 

“The NHRA have been incredible partners in developing a streaming platform that delivers for their fans,” said Pete Bellamy, Chief Commercial Officer. “We are pleased to offer Endeavor Streaming’s end-to-end technology in supporting their engagement efforts. Beyond this, we are looking forward to integrating our D2C growth marketing specialists into the team to help achieve their goals.” 

Details and features of the upgraded NHRA.tv service include: 

• A multi-CDN delivery platform that encompasses localized delivery based on viewer location, providing viewers with a more responsive video, including near real-time scrubbing during live or recorded events
• The ability for end users to bookmark content and resume watching on a different supported device
• A user experience across supported devices enabling viewers to see the same content no matter where they are watching 
• Sign-in options that allow for hassle-free sign-in to AppleTV/Android TV and Roku devices.

Since its founding in 1951, NHRA has been home to championship drag racing and some of the most exciting and intense action in motorsports. With competitors in the 11,000-horsepower Top Fuel and Funny Car categories reaching speeds of more than 330 mph, NHRA is home to standout names in the sport, including world champions Brittany Force, Antron Brown, Ron Capps, John Force and Erica Enders. 

An annual season subscription is $149 for unlimited access to all 21 races between March and November. Additional details and subscription information for the new service can be found at NHRA.tv. 

TOGETHER, THE TWO COMPANIES DEBUT SUPERMOTOCROSS VIDEO PASS IN A WIDE-RANGING PARTNERSHIP

The multi-year deal will deliver 31 Supercross, Pro Motocross, and SuperMotocross World Championship events in international markets to match the demand for the premier off-road motorcycle racing series’ expanding fanbase

Endeavor Streaming and the SuperMotocross League have launched a new streaming service, SuperMotocross Video Pass, featuring Supercross, Pro Motocross, the SuperMotocross Playoffs and Super Motocross World Championship^TM events on one unified platform. This debut marks the first time a combined package has been offered to fans on an international basis.

The Monster Energy AMA Supercross Championship is considered the most important and highest-profile stadium-racing championship of all, while the prestigious AMA Pro Motocross Championship is the most distinguished and competitive outdoor-racing championship in the world. Beginning January 2023, fans outside of the United States can expect to tune in for all 17 Supercross rounds and 11 Pro Motocross rounds. The streaming package also includes the newly formed SuperMotocross Playoff Rounds and SuperMotocross World Championship set to take place on October 14 in Los Angeles, CA at the famed Los Angeles Memorial Coliseum – the birthplace of Supercross.

SuperMotocross Video Pass subscriptions are available now to both avid and new motorsports fans alike in all countries and territories outside the United States and will stream all 31 rounds between January 2023 and October 2023.

For decades, Supercross and Pro Motocross have attracted the sport’s top athletes from around the globe to compete in the United States for the industry’s most coveted titles. With the formation of the SuperMotocross World Championship, the stakes have been raised and international premier class athletes like Dylan Ferrandis (France), Marvin Musquin (France), Ken Roczen (Germany), and Dean Wilson (Scotland) are well positioned to capitalize and compete for the ultimate title. Young international talent like Jett Lawrence (Australia), brother Hunter Lawrence (Australia), Jo Shimoda (Japan), Cole Thompson (Canada), and Enzo Lopes (Brazil) will be looking to make their mark as the new ultimate 250 class champion. The 250 class will also see the addition of 2-time MXGP MX2 class champion, Tom Vialle of France, further increasing the depth of this international field.

“With the creation of the SuperMotocross World Championship we anticipate the international demand for our sport will be greater than ever before,” said Stephen C. Yaros, SVP Global Media and Supercross, for Feld Entertainment. “Working with an industry leader like Endeavor Streaming, we want to ensure that fans have the best and most reliable streaming service available. The SuperMotocross Video Pass will give fans premium access to the sport’s most elite athletes as they compete for the ultimate World Championship title.”

Details and features of the SuperMotocross Video Pass service include:

• Live and on-demand access to stream the entire 17 round schedule of the Monster Energy AMA Supercross Championship, all 11 AMA Pro Motocross Championship events, plus the SuperMotocross World Championship Playoffs and Final
• 31 rounds of the fan favorite ‘Race Day Live’ pre-show, giving fans insider access to everything happening from every 2023 race location
• 250 and 450 class race highlights from all 31 rounds
• A rich, extensive 12-year archive of previous Supercross seasons dating back to 2010

A full season subscription is $159.99 USD for unlimited access to all the content within the platform through Nov. 30, 2023, and for a limited time, fans can take advantage of an early bird promotion when they use code SMX23EARLY upon sign up, receiving $30 USD off the full season price. 

The SuperMotocross Video Pass is currently available outside the Unites States via the web, and will be rolling out apps on IOS, Android, Amazon Fire, Roku, and Samsung CTV, prior to the 2023 Supercross season.

Endeavor Streaming is delivering not only the end-to-end platform and technology, but also strategy and marketing services to help drive significant growth in the fan base and in turn grow digital service revenues.

“No doubt, Feld Motor Sports recognizes the demand, but they also understand the deep affinity and loyalty from motor sports fans,” said Peter Bellamy, Chief Commercial Officer, Endeavor Streaming. “We are pleased to support the launch of SMX and to deploy our strategy and growth services team to work hand-in-hand with Feld Motor Sports to ensure a great execution.”

Additional details and subscription information for the SuperMotocross Video Pass can be found at Supermotocross.tv.

The in-content shopping offering is powered by a partnership with e-commerce platform, AiBUY

Endeavor Streaming today announced their entrance into the rapidly growing global live e-commerce market led by initial launch partners Ultimate Fighting Championship (UFC) and New York Fashion Week (NYFW): The Shows. Following a successful beta launch during last year’s NYFW: The Shows, Endeavor Streaming is now enabling all clients to create a seamless shopping video experience directly within their owned and operated direct-to-consumer OTT applications. 

To power this e-commerce offering, Endeavor Streaming has partnered with AiBUY, an interactive shopping platform featuring patented overlay technology and integrations to provide viewers with a one-click, instream shopping experience that will allow them to remain engaged with live content. To date, AiBUY has integrated with leading e-commerce platforms such as Shopify, Salesforce, Magento and others. This partnership provides a seamless solution for Endeavor Streaming clients to further engage and monetize their audience. 

As a market leader in live streaming, the integration of live e-commerce is a natural extension for Endeavor Streaming. This live e-commerce offering allows Endeavor Streaming to better service its existing customer base across sports, lifestyle, and media and entertainment, and expand its client base to include brands, retailers, and the creator community. 

“This new interactive feature highlights Endeavor Streaming’s pursuit of platform innovation to ensure we’re offering a best-in-class streaming solution to our clients,” said Matt Starker, SVP of Corporate Strategy for Endeavor Streaming. “Endeavor Streaming strives to simplify the increasingly complex and rapidly evolving streaming ecosystem by identifying the features, trends, and premiere partners that will maximize value to our clients.”

“AiBUY allows NYFW: The Shows designers and brands another avenue for connecting directly to consumers,” said Patrick Connors, SVP, Global Brand Partnerships for IMG Fashion Events & Properties. “Over the past few seasons, we’ve seen phygital experiences result in higher engagement and higher return for brands. Providing the NYFW audience the opportunity to shop directly from the runway stream is the natural next step in see now, buy now.”

“UFC Fight Pass is focused on delivering the best fan experience to our viewers,” said Crowley Sullivan, Vice President and General Manager, UFC Fight Pass. “The ability to purchase merchandise, tickets, limited run products and more, without leaving the content stream, is the next step in our fan centric viewing experience.” 

“We are excited to team with Endeavor Streaming and integrate our commerce technology into their streaming platform, which powers the distribution of incredible content from thousands of premium live events around the world, such as UFC and NYFW,” said Kyle Nelson, Chief Executive Officer of AiBUY OpCo. “With more shoppable patents than any other solution, AiBUY is transforming e-commerce and providing viewers with the best experience that is simple, frictionless, and fully immersed in live content.”

The partnership offering is available immediately.

PTO+ will launch as a free, registration-only service

PTO Canadian Open ‘Countdown To Canada’ show available globally

The Professional Triathletes Organisation (PTO) has entered a multi-year partnership with Endeavor Streaming to launch a brand-new OTT offering that will form the cornerstone of an ambitious strategic digital venture between the companies.

The service, PTO+, will launch as a free, registration-only service to maximise audience engagement worldwide for the PTO’s flagship events this summer, starting with the inaugural PTO Canadian Open in Edmonton, 23-24 July 2022, the new PTO Tour’s first event. 

“This is another important milestone for the PTO as we promote our PTO Tour events and athlete storytelling to sports fans around the world,” explained Tim Godfrey, Chief Marketing Officer at the PTO, a new sports body, co-owned by the athletes, seeking to grow the sport and take it to the next level. The PTO will leverage Endeavor Streaming’s end-to-end D2C capabilities with branded front-end device applications, video streaming capabilities and subscriber management tooling to deliver a dedicated triathlon content destination, so the fans can follow all the action.”

Outside of Europe and the Indian Subcontinent, where Warner Bros. Discovery have the exclusive live rights, PTO+ will live stream PTO Tour events and shoulder content, including:

• The $1 million PTO Canadian Open (July 23-24)
• The second edition of $1.5 million Ryder Cup-style Collins Cup (August 20)
• The $1 million PTO US Open (September 17-18)
• Countdown preview shows, highlights packages and live media events
• Documentaries amplifying the PTO professionals and their stories

“We are pleased to partner with PTO who have a keen eye for delivering impactful content, and who are in an exciting phase of their digital evolution,” said Pete Bellamy, SVP Global Head of Sports and International M&E at Endeavor Streaming.

“PTO+ represents a new and dedicated home for viewing triathlons, including original content catered to fans around the globe. We’re excited to see Endeavor Streaming support and embrace PTO’s ambition to connect with fans and deliver their live events this summer and beyond.”

The Countdown To Canada preview show for the PTO Canadian Open will be available for fans to watch on PTO+ from Monday 18 July, featuring Canadian hopefuls Paula Findlay and Lionel Sanders, who will both look to ink their triathlon legacies by winning the first-ever PTO Open event in their home market. Part 1 of the show is available here.

With Endeavor Streaming’s performance analytics insight tooling, PTO can take advantage of consumer insight metrics to maximise audience growth opportunities and build a marketplace strategy.

From launch, users will be able to access the PTO’s original content series, including “Unbreakable” which tells the story of Professional Triathletes’ preparation ahead of the PTO 2020 Championships, and “Beyond Human” which gives fans insight to the biggest stars in triathlon as they geared up to the inaugural Collins Cup. The on-demand catalogue will continue to grow with further original content, race highlights, live event replays, press conferences and more.

Registration for the platform is free to anyone around the globe via PTO+ and is available on Web and iOS/Android mobile and tablet devices. The service is launching with the PTO original content library with plans to expand further, making PTO+ a true destination and experience for fans.

Endeavor Streaming, a leading direct-to-consumer platform, and Frequency, the fastest growing linear streaming platform, today announced a first-of-its-kind partnership. Together, they will offer content creators, rights holders and brands across sports, lifestyle and media & entertainment a one-stop-shop to build owned and operated direct-to-consumer services and create virtual linear channels to distribute and monetize across Free Ad Supported TV (FAST) services such as Samsung TV Plus, The Roku Channel, Pluto TV and dozens more.

The combination of Endeavor Streaming’s industry-leading platform, which powers and operates flagship direct-to-consumer applications across all streaming devices with Frequency’s best-in-class FAST channel creation platform which originates, distributes and monetizes virtual linear channels across the leading FAST, OTT and CTV platforms, can help clients reach more than 200 million viewers globally. The partnership brings together complementary capabilities across two large and rapidly growing sectors of the streaming marketplace – the emerging FAST sector and the direct-to-consumer sector. 

“We are incredibly excited about our partnership and the expansion of streaming services that we can offer to both existing and new clients across a range of verticals,” said Matt Starker, SVP, Head of Corporate Strategy for Endeavor Streaming. “We spent a significant amount of time looking for the right platform in the FAST space and chose Frequency. Our combined capabilities will alleviate meaningful operational overhead for our clients, allowing them to increase consumer reach of their content and maximize their streaming revenues across multiple business models. We’re delighted to call Frequency our partners.” 

“The past two years have marked rapid growth for Frequency, and the timing is perfect to announce our first B2B partner, Endeavor Streaming,” said Jon Cohen, SVP of Business Development and Distribution for Frequency. “The combination of our streaming technologies, superior tools and customer support will benefit all content providers seeking a truly integrated technology solution from trusted partners.” 

The partnership offering is available immediately.

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About Endeavor Streaming

Endeavor Streaming, a subsidiary of Endeavor, is a global leader in premium video distribution for live and on-demand content across sports, entertainment, media and lifestyle. Through its complete end-to-end streaming platform and unique service offerings inclusive of advisory, growth marketing, custom front-end and more, Endeavor Streaming helps content creators, owners and rights holders transform, grow and scale their direct-to-consumer businesses. Endeavor Streaming is a trusted partner for leading global brands, delivering tens-of-thousands of major tentpole events annually including WrestleMania and UFC 257 and powering streaming services including WWE Network, NBA League Pass, UFC FIGHT PASS, NYFW, and others.

 

About Frequency

Frequency is a Los Angeles-based software company that builds and operates Frequency Studio, a cloud-based video SaaS platform for the creation, distribution, and monetization of linear channels. Studio delivers channels to over 250 million connected TVs via the world’s leading Free Ad Supported TV (FAST) platforms. Frequency is the fastest growing linear streaming platform. With hundreds of content providers in our network, Frequency develops innovative software that is defining the future of TV. We empower our customers to create content experiences that inspire, educate, and entertain audiences all over the world.

New, direct-to-consumer service delivering live and on-demand Bundesliga content

Endeavor Streaming has been selected by SKY Perfect JSAT (SPTV), Japan’s largest satellite pay TV company, as the official streaming provider for their new streaming service, SPTV Bundesliga LIVE.

As the new and exclusive digital home for live and on-demand Bundesliga content in Japan, SPTV Bundesliga LIVE will be available to SPTV subscribers, as part of their TV bundle, and to non-SPTV subscribers through additional streaming subscription packages. The service is available on web, iOS and Android devices, as well as Chromecast and Airplay.

Powered by Endeavor Streaming’s end-to-end OTT streaming platform, customers can watch live games and VOD catch-up content localized to Japanese. Customers can also interact with real time data overlays, providing a truly personalized OTT viewing experience. The data services and associated interactivity features have been developed by the DFL Group, with the support of German company TeraVolt.

SPTV chose to partner with Endeavor Streaming due to their proven track record in deploying end-to-end, high-quality, multi-platform OTT services, for some of the largest sports federations and brands. Endeavor Streaming’s extensive experience in delivering localized language and UI designs added further value to the partnership.

“Endeavor Streaming is proud to partner with SKY Perfect in delivering a true next-generation OTT streaming service. A fully localized Japanese experience, with fantastic Bundesliga content, coupled with enhanced live data and interactivity features will offer SKY PerfecTV! customers the engaging viewing experience that today’s fans demand,” said Fred Santarpia, President at Endeavor Streaming. “We look forward to continuing to innovate with SKY Perfect and expanding our presence in the APAC region”.

“We are very pleased to launch the ‘Bundesliga LIVE App’ with Bundesliga and Endeavor Streaming, which we believe is a great example of a next-generation broadcasting service.

This will be a great viewing experience for our customers.  We are committed to continuing to improve our services to provide the world’s greatest football league’s content to our customers,” said Takahito Okunaga, Executive Officer, Group President, Media Business Group, of SKY Perfect JSAT Corporation.”

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About Endeavor Streaming  

Endeavor Streaming is a global leader in premium video distribution for live and on-demand content across sports, entertainment, and media. The company’s complete, end-to-end streaming platform pairs best-in-class technology with a host of robust capabilities, enabling rights owners to maximize the management, delivery and monetization of content at high-scale. Endeavor Streaming is a trusted partner for leading global brands, delivering tens-of-thousands of major tentpole events annually including WrestleMania and UFC 257 and powering streaming services including WWE Network, UFC FIGHT PASS, NBA League Pass, Univision NOW, PrendeTV and others. 

About SKY PerfecTV

SkyPerfecTV is a DBS service providing satellite television and programming services in Japan. Operated by Sky Perfect JSAT Corporation, Sky PerfecTV has over 100 channels distributing to over 2.8 million subscribers in Japan. Sky PerfecTV has been broadcasting Bundesliga since 2017/2018 season and have become the exclusive media partner since 2020/2021 season.