Press Release


The in-content shopping offering is powered by a partnership with e-commerce platform, AiBUY

Endeavor Streaming today announced their entrance into the rapidly growing global live e-commerce market led by initial launch partners Ultimate Fighting Championship (UFC) and New York Fashion Week (NYFW): The Shows. Following a successful beta launch during last year’s NYFW: The Shows, Endeavor Streaming is now enabling all clients to create a seamless shopping video experience directly within their owned and operated direct-to-consumer OTT applications. 

To power this e-commerce offering, Endeavor Streaming has partnered with AiBUY, an interactive shopping platform featuring patented overlay technology and integrations to provide viewers with a one-click, instream shopping experience that will allow them to remain engaged with live content. To date, AiBUY has integrated with leading e-commerce platforms such as Shopify, Salesforce, Magento and others. This partnership provides a seamless solution for Endeavor Streaming clients to further engage and monetize their audience. 

As a market leader in live streaming, the integration of live e-commerce is a natural extension for Endeavor Streaming. This live e-commerce offering allows Endeavor Streaming to better service its existing customer base across sports, lifestyle, and media and entertainment, and expand its client base to include brands, retailers, and the creator community. 

“This new interactive feature highlights Endeavor Streaming’s pursuit of platform innovation to ensure we’re offering a best-in-class streaming solution to our clients,” said Matt Starker, SVP of Corporate Strategy for Endeavor Streaming. “Endeavor Streaming strives to simplify the increasingly complex and rapidly evolving streaming ecosystem by identifying the features, trends, and premiere partners that will maximize value to our clients.”

“AiBUY allows NYFW: The Shows designers and brands another avenue for connecting directly to consumers,” said Patrick Connors, SVP, Global Brand Partnerships for IMG Fashion Events & Properties. “Over the past few seasons, we’ve seen phygital experiences result in higher engagement and higher return for brands. Providing the NYFW audience the opportunity to shop directly from the runway stream is the natural next step in see now, buy now.”

“UFC Fight Pass is focused on delivering the best fan experience to our viewers,” said Crowley Sullivan, Vice President and General Manager, UFC Fight Pass. “The ability to purchase merchandise, tickets, limited run products and more, without leaving the content stream, is the next step in our fan centric viewing experience.” 

“We are excited to team with Endeavor Streaming and integrate our commerce technology into their streaming platform, which powers the distribution of incredible content from thousands of premium live events around the world, such as UFC and NYFW,” said Kyle Nelson, Chief Executive Officer of AiBUY OpCo. “With more shoppable patents than any other solution, AiBUY is transforming e-commerce and providing viewers with the best experience that is simple, frictionless, and fully immersed in live content.”

The partnership offering is available immediately.