New, direct-to-consumer service delivering live and on-demand FIS World Cup ski content from Austria to a global audience

Endeavor Streaming is delighted to confirm Österreichischer Skiverband Ski Austria, as its latest video streaming delivery sports partner.

SkiWorldCup.Live launched last weekend at the FIS Alpine Ski World Cup season opener in Sölden, Austria.

As the new digital home for live and on-demand Ski Austria content, Ski World Cup Live delivers a wide variety of FIS World Cup ski and snow sports content across Alpine, Freestyle, Snowboard, Nordic Combined and Ski Jumping disciplines taking place in Austria. Live (for non-live TV markets) and VOD content is available on web, iOS and Android devices and with additional casting support, fans of snow sports content can immerse themselves in the visually stunning world of Austrian Ski.

Ski Austria needed a fast-to-market OTT solution that would not only deliver against immediate requirements, but also future-proof its developing and evolving digital and content strategy. The proven track record of Endeavor Streaming in enabling fast-turn deployments without compromise on quality, user experience and delivery excellence ensured that its end-to-end platform was a clear fit for both the immediate needs and longer-term ambitions of Ski Austria.

“Endeavor Streaming is thrilled to partner with the leading national ski federation, Ski Austria, in delivering a direct-to-consumer live and VOD platform that will excite fans of ski and snow sports globally,” said Fred Santarpia, President at Endeavor Streaming. “This relationship has gone from the seed of an idea to a fully-deployed, in-market solution in a matter of weeks.  It provides yet another strong example of the capability and agility of our platform, team and partnership onboarding process. Ski Austria represents our first direct partner in winter sports, and we are excited to partner with them across the seasons to come”.

 “The Austrian Ski Federation is extremely excited to be able to launch this promising project with such an experienced partner and to become a frontrunner for snow sports in this space,” said Christian Scherer, General Secretary at Austrian Ski Federation. In the future, our European broadcast partner, the European Broadcast Union (EBU) as well as our domestic TV partner ORF could be integrated into this unique platform too.”

The ICC World Test Championship Final was the first event on the platform

London, June 29, 2021 – Endeavor Streaming has been selected by the International Cricket Council, the international governing body of cricket, as the provider of its streaming platform, ICC.tv.

ICC.tv delivers cricket content including the recently completed World Test Championship Final, and features archive content and other programming. The free service is available to users on web, iOS, Android, Chromecast and Airplay.

Earlier this month, the ICC branded service made its official debut hosting the ICC World Test Championship Final between India and New Zealand in markets where the ICC does not have a broadcast partner.

“Endeavor Streaming is proud to work with the ICC in delivering this product. We’re focused on providing the ICC with a robust experience with the capabilities needed to drive significant growth in their international fan base,” said Peter Bellamy, Senior Vice President at Endeavor Streaming.

“The ICC is pleased to be able to serve our global fan base with this new platform, bringing fans in certain countries the pinnacle of Test cricket live and free on ICC.tv,” said Finn Bradshaw, Head of Digital at the ICC.

Sign up for ICC.tv today to experience all the highlights, interviews and analysis from the WTC Final as well as to see what exciting content is coming soon.

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About Endeavor Streaming

Endeavor Streaming is a global leader in premium video distribution for live and on-demand content across sports, entertainment, and media. The company’s complete, end-to-end streaming platform pairs best-in-class technology with a host of robust capabilities, enabling rights owners to maximize the management, delivery and monetization of content at high-scale. Endeavor Streaming is a trusted partner for leading global brands, delivering tens-of-thousands of major tentpole events annually including WrestleMania and UFC 257 and powering streaming services including WWE Network, UFC FIGHT PASS, NBA League Pass, Univision NOW, PrendeTV and others.

About ICC

The ICC is the global governing body for cricket. Representing 105 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC Men’s World Cup and Women’s World Cup and the ICC Men’s and Women’s T20 World Cups as well as all associated qualifying events. The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC. The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day International and Twenty20 Internationals. Through the Anti-Corruption Unit it coordinates action against corruption and match fixing. The ICC Development department works with Associate Members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.