Press Release

Professional Triathletes Organisation (PTO) launches PTO+ OTT Service with Endeavor Streaming

PTO+ will launch as a free, registration-only service

PTO Canadian Open ‘Countdown To Canada’ show available globally

The Professional Triathletes Organisation (PTO) has entered a multi-year partnership with Endeavor Streaming to launch a brand-new OTT offering that will form the cornerstone of an ambitious strategic digital venture between the companies.

The service, PTO+, will launch as a free, registration-only service to maximise audience engagement worldwide for the PTO’s flagship events this summer, starting with the inaugural PTO Canadian Open in Edmonton, 23-24 July 2022, the new PTO Tour’s first event. 

“This is another important milestone for the PTO as we promote our PTO Tour events and athlete storytelling to sports fans around the world,” explained Tim Godfrey, Chief Marketing Officer at the PTO, a new sports body, co-owned by the athletes, seeking to grow the sport and take it to the next level. The PTO will leverage Endeavor Streaming’s end-to-end D2C capabilities with branded front-end device applications, video streaming capabilities and subscriber management tooling to deliver a dedicated triathlon content destination, so the fans can follow all the action.”

Outside of Europe and the Indian Subcontinent, where Warner Bros. Discovery have the exclusive live rights, PTO+ will live stream PTO Tour events and shoulder content, including:

  • The $1 million PTO Canadian Open (July 23-24)
  • The second edition of $1.5 million Ryder Cup-style Collins Cup (August 20)
  • The $1 million PTO US Open (September 17-18)
  • Countdown preview shows, highlights packages and live media events
  • Documentaries amplifying the PTO professionals and their stories

“We are pleased to partner with PTO who have a keen eye for delivering impactful content, and who are in an exciting phase of their digital evolution,” said Pete Bellamy, SVP Global Head of Sports and International M&E at Endeavor Streaming.

“PTO+ represents a new and dedicated home for viewing triathlons, including original content catered to fans around the globe. We’re excited to see Endeavor Streaming support and embrace PTO’s ambition to connect with fans and deliver their live events this summer and beyond.”

The Countdown To Canada preview show for the PTO Canadian Open will be available for fans to watch on PTO+ from Monday 18 July, featuring Canadian hopefuls Paula Findlay and Lionel Sanders, who will both look to ink their triathlon legacies by winning the first-ever PTO Open event in their home market. Part 1 of the show is available here.

With Endeavor Streaming’s performance analytics insight tooling, PTO can take advantage of consumer insight metrics to maximise audience growth opportunities and build a marketplace strategy.

From launch, users will be able to access the PTO’s original content series, including “Unbreakable” which tells the story of Professional Triathletes’ preparation ahead of the PTO 2020 Championships, and “Beyond Human” which gives fans insight to the biggest stars in triathlon as they geared up to the inaugural Collins Cup. The on-demand catalogue will continue to grow with further original content, race highlights, live event replays, press conferences and more.

Registration for the platform is free to anyone around the globe via PTO+ and is available on Web and iOS/Android mobile and tablet devices. The service is launching with the PTO original content library with plans to expand further, making PTO+ a true destination and experience for fans.

Press Release

Tottenham Hotspur Partners with Endeavor Streaming to launch an Exclusive Fan OTT Platform

The global OTT destination hosts hours of Club content including live match action and original documentaries, such as ‘Antonio Conte: 202 Days’

Tottenham Hotspur is delighted to announce the launch of “SPURSPLAY”, the Club’s new home for exclusive live and on-demand video content.

In partnership with Endeavor Streaming, SPURSPLAY launched on July 5th with its first original documentary – ‘Antonio Conte: 202 Days’ – where the Italian Head Coach provides a unique and in-depth take on all the key moments and matches after taking charge last November and guiding the Club to a top four Premier League finish. 

SPURSPLAY will kick off its live streaming service by showing all four of Spurs’ Men’s pre-season friendlies throughout July as well as live coverage home U18s and U21s matches, select U21s away games and additional Women’s matches throughout the 2022/23 season.

The fully integrated video experience leverages Endeavor Streaming’s full suite of payment processing, subscriber management and video streaming capabilities. It also utilises Endeavor Streaming’s analytics and performance insights tools to enable a continual feedback loop across all content to optimise user experience and engagement.

Additionally, Endeavor Streaming’s capabilities allow for the Club’s partners to be integrated into the platform, which can unlock new revenue streams for the Club and deliver added value for its partners. 

“We are incredibly proud to be partnering with Tottenham Hotspur in delivering a brand new OTT experience,” said Pete Bellamy, SVP of Global Sports and International M&E, Endeavor Streaming. “SPURSPLAY is the first of many team-based direct-to-consumer services we will launch in sport across the US, EMEA and APAC. The direct-to-consumer ambitions of top-tier clubs and teams go well beyond the technical delivery of video. The leading sports organizations require a partner who can advise and execute the most direct path to growth in both consumer engagement and revenue. At Endeavor Streaming, it’s our job to ensure that SPURSPLAY delivers for the Club and its fans to the highest level”.  

“We are excited to bring SPURSPLAY to our fans,” said Pierre-Olivier Bouche, Media, Programming & Operations Director, Tottenham Hotspur. “The Club has been determined to create a platform that brings all its fantastic video content together in one place for fans to access at their fingertips – whether that’s watching live match action they can’t find anywhere else, reliving some of their favourite moments from down the years or watching new longer formats that provide a unique insight into the Club and its players. We believe SPURSPLAY will revolutionise the way fans access Club content. We know that fans are itching for the return of live Spurs action and SPURSPLAY will be the only place for that this summer.”

The new service is available on Web and iOS/Android mobile and tablet devices. Fans can subscribe to SPURSPLAY Premium via play.tottenhamhotspur.com.

For an annual subscription of £45 – reduced to £35 for Season Ticket Holders and One Hotspur Members – fans gain access to all the platform’s premium content, including:  

  • LIVE Men’s pre-season friendlies, home U18s and U21s matches, select U21s away games and additional Women’s matches
  • An enhanced matchday offering including live audio commentary and full match replays from EVERY fixture
  • Exclusive, feature-length documentaries and brand-new original series’
  • Hundreds of hours of archive footage celebrating the most exciting moments and legendary players in the Club’s history