Press Release

THE R&A LAUNCHES ONE CLUB MEMBERSHIP INITIATIVE FOR GOLF FANS WORLDWIDE 

The R&A today launched One Club, an evolution of its direct-to-consumer membership initiative designed to transform how fans and golfers around the world experience the sport year-round. Developed alongside IMG, the initiative marks the latest stage in the two companies’ long-standing partnership to drive long-term growth and enhance fan access and engagement. 

One Club is free to join and provides members with a comprehensive array of year-round benefits, rewards, exclusive content and unique access to The Open, AIG Women’s Open and other prestigious R&A Championships. This includes the launch of a new global streaming service, R&A TV, powered by Endeavor Streaming.  

It will also offer fans money-can’t-buy experiences and access to premium coaching and playing opportunities, allowing avid golfers and fans to take their passion for the sport to the next level. Members can interact directly through the platform by providing user-generated content and sharing their own stories and experiences of golf. 

Mastercard is the exclusive presenting partner of One Club, continuing its commitment to delivering value for fans and providing experiences that bring them closer to the game of golf.  

Neil Armit, Chief Commercial Officer at The R&A, said, “We want golf to be more accessible and appealing for people of all ages and backgrounds. One Club helps to achieve this by bringing fans and golfers closer to the sport they love, whether that is through the excitement and drama of our Major Championships or the enjoyment they derive from playing the sport year-round. 

“We are working closely with Mastercard and other partners to provide them with compelling reasons to immerse themselves in the sport by offering a unique collection of benefits and rewards that enhance their experience of golf and make them feel more connected to it. We believe that this is crucial to inspiring broader interest in the sport and fueling future growth.” 

Key membership features of One Club include: 

  • Exclusive live and non-live golf coverage on R&A TV – a new streaming service allows members to watch coverage of R&A Championships each year, including The Open and AIG Women’s Open, as well as original golf lifestyle content. Members will enjoy enhanced viewing features including multi-view and live event replays to experience more golf content than ever before.  
  • Original golf lifestyle content – popular YouTuber Rick Shiels and media personality Tisha Alyn will feature in exclusive new video content, inspiring and entertaining members through their own experiences of golf.     
  • Golf coaching network – top coaches such as Phil Kenyon, Dr Bob Rotella Alex Elliott and Hannah Davies will feature in video content offering members advice, tips and experience to benefit all aspects of their own game.  
  • Rewards & Experiences – from tee time giveaways to VIP hospitality packages and professional player meet-and-greets, members can enter for a chance to win money-can’t-buy prizes and unique golf experiences year-round. Discounts on travel, equipment, merchandise and more are also available. 
  • Competitive Events – using partner apps and connected devices, members can enter virtual global challenges, earn Golf It! tee times, receive pro lessons and even qualify for real-life playing opportunities at select R&A host venues.   
  • Enhanced Ticketing Opportunities – members can enjoy exclusive early access to purchase tickets and premium experiences to The Open, AIG Women’s Open and other top R&A events. 

Rupert Hampel, Executive Vice President, Media at IMG added: “Together with The R&A, we’ve worked to deliver a programme that creates greater awareness of its professional championships all year round and provide greater value to golfers and golf fans globally. Leveraging our rich media, digital and streaming expertise across the business, we’re pleased to help The R&A deliver this innovative membership initiative that signifies the next chapter in its growth worldwide.”  

Tisha Alyn, said, “I am deeply honoured to be partnering with The R&A, one of the most prestigious institutions at the forefront of golf. I am excited to join as a One Club Partner and contribute to their impactful initiatives to grow the game on a global scale. I can’t wait to bring the energy at The Open and AIG Women’s Open!” 

A new One Club website has been launched and is now available to sign up for free. For more information and a full listing of launch partners and benefits, visit OneClub.golf. 

Press Release

ENDEAVOR STREAMING SUPPORTS THE INTERNATIONAL SKI AND SNOWBOARD FEDERATION TO DELIVER GLOBAL STREAMING EXPERIENCE

NEW YORK, NY – March 21, 2024 – The International Ski and Snowboard Federation (FIS) has teamed up with Endeavor Streaming to deliver its global integrated streaming solution, FIS TV, and help its member associations, athletes, organizers and commercial partners to reach winter sport fans worldwide. The collaboration coincides with FIS’ 100th anniversary celebrations this year.

Since launching in August 2023, FIS TV has streamed over 38,000 hours of content for free to winter sport fans, including bringing FIS World Cup competitions to new markets which don’t have an existing broadcast partner and delivering FIS Junior World Ski Championships to global audiences. The service will launch across Apple TV and Android TV devices ahead of the Audi FIS Alpine World Cup Finals in Saalbach Hinterglemm, to provide a seamless big-screen viewing experience to fans.

Additionally, FIS TV offers a diverse content catalogue of competition highlights, winning runs and jumps, as well as the original series “This is #FIS100 – Stories from the love of snow sports”. FIS TV is also designed to provide additional services and support for FIS’ 140 member associations.

FIS TV is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables clubs and rightsholders to build upon and deliver memorable direct-to-consumer streaming experiences for their fans. FIS TV is available for free on the web at watch.fis-ski.com, and via the FIS app on Android and iOS mobile devices, as well as Apple TV and Android TV devices.

Christian Salomon, FIS Chief Commercial Director, highlighted “FIS TV is an important tool to maximize our exposure to new global audiences and improves our proposition for commercial partners. We are very excited to further develop our capabilities with Endeavour Streaming as the market leader in the sports and entertainment business.” 

Benjamin Stoll, Digital & Innovation Director at FIS, added “We have chosen to work with Endeavor Streaming in the context of our digital strategy and will work together on the next generation of content experiences in order to delight global snow sports fans as well as the FIS family.”

Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said “FIS is home to the world’s premium skiing and snowboarding competitions. Our partnership is providing seamless access to the sport and helping to bring FIS’ competitions to as many fans around the world, in the best way possible. We’re excited to help the organization deepen its engagement with its global audience, through greater access to live coverage and enhanced viewing experiences.”

The launch leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest sporting clubs and leagues, including EuroLeague, WNBA, Tottenham Hotspur FC, World Rugby, Union of European Football Association (UEFA), and the National Women’s Soccer League (NWSL).

Press Release

RUGBY LEAGUE COMMERCIAL, IMG & ENDEAVOR STREAMING LAUNCH GLOBAL STREAMING SERVICE, SUPERLEAGUE+

Fans are able to watch live Betfred Super League coverage and more at www.superleague.co.uk/superleagueplus and via the SuperLeague+ app on iOS, Android and Connected TVs

LONDON, UK – January 23, 2024 – Rugby League Commercial (RLC) has unveiled its new global, direct-to-consumer streaming service, SuperLeague+. The platform marks the next phase of IMG’s long-term strategic partnership with RLC to reimagine the sport in the UK. Powered by IMG sister company Endeavor Streaming, it will help drive the sport’s digital transformation, diversify its media strategy and reach new audiences worldwide.  

Launching on 23 January, ahead of the 2024 Betfred Super League season, SuperLeague+ will stream all 167 matches from the competition live internationally, starting on Thursday 15 February with the season opener, one of the sport’s classic derby fixtures between Hull FC and Hull KR.   

In the UK and Republic of Ireland, domestic fans will be able to watch 106 Betfred Super League games live on the service, with the remaining 61 games to be made available delayed and on-demand. Live coverage in the UK will kick off on Friday 16 February when reigning World Club Champions St Helens take on newly promoted London Broncos, and 2023 Betfred Challenge Cup winners Leigh Leopards play the Huddersfield Giants (both 8pm UK kick off).  

The service will also feature exclusive fan content, including Betfred Super League highlights, archive content, dedicated club sections, and original programming such as Player Features, Super League Stories and the Out of Your League podcast.  

Rhodri Jones, Managing Director of RL Commercial, said: “The launch of SuperLeague+ marks the start of a new era for the Betfred Super League and for British Rugby League. Thanks to the groundbreaking deal agreed with Sky Sports last year, all six matches in each of the 27 weekly rounds of the men’s Super League through the 2024 season – a total of 162 games – will be broadcast on a variety of platforms. Sky Sports will retain exclusive live coverage of two fixtures in each round and our new OTT platform, SuperLeague+, will offer live coverage of the remaining matches. 

“This live coverage of more than 100 weekly-round fixtures will be augmented by on-demand, delayed coverage of Sky’s selections for fans in the British Isles. Meanwhile, SuperLeague+ will offer live coverage of all matches in every round for international subscribers. SuperLeague+ will also offer a range of original programming and archive matches and features – meaning that with Sky Sports also showing more Rugby League in 2024, including selections from the Betfred Women’s and Wheelchair Super Leagues, fans will have more ways to watch more matches than ever before.” 

 Peter Bellamy, Chief Commercial Officer at Endeavor Streaming, said: “For the first time, Betfred Super League fans around the world can watch live coverage of their favourite teams from one destination. With our world-class streaming technology and fan engagement expertise, we’re able to help the sport expand its international reach and connect directly with its global fanbase to drive even deeper engagement.” 

Hosted on Endeavor Streaming’s end-to-end streaming solution, Vesper, SuperLeague+ will offer an enhanced viewing experience through features such as multi-view, which enables fans to switch between live games that are being played concurrently. The RLC will also utilise Endeavor Streaming’s fan support services, offering fans a dedicated helpdesk for SuperLeague+ users throughout the season.   

Through single sign-on, members of Our League, RLC’s membership platform can also seamlessly access the service which will be available on web at www.superleague.co.uk/superleagueplus, and via the SuperLeague+ app on iOS and Android devices, as well as Connected TV platforms (Apple TV, Fire TV and Android TV). 

In addition, Endeavor Streaming will provide flexible, out-the-box monetization tooling to offer fans a range of subscription and Pay-Per-View packages based on their location. Fans can purchase an Annual pass for £129.99 or rolling monthly subscriptions for £19.99 per month, with Pay-Per-View match passes available from £6.99 per game. Betfred Super League season ticket holders can also enjoy an annual subscription at the discounted price of £99.99 when purchased via a redemption code provided by their club.

It is the latest development in IMG’s digital transformation work with Rugby League Commercial and follows recently announced partnerships with digital asset management solution, ScorePlay, and fantasy gaming provider, Voono, to enhance the sport’s digital strategy and attract new, younger audiences.  

The launch builds on Endeavor Streaming’s experience building innovative streaming services and fan-engagement platforms for some of the world’s biggest rightsholders including World Rugby, New Zealand Rugby, Tottenham Hotspur, Union of European Football Associations (UEFA), Ultimate Fighting Championship (UFC), World Wrestling Entertainment (WWE), the National Basketball Association (NBA), the National Women’s Soccer League (NWSL) and the English Football League (EFL).  

Full details and FAQs are now live at www.superleague.co.uk/superleagueplus  

Press Release

BARRETT-JACKSON AND ENDEAVOR STREAMING UNVEIL NEW GLOBAL STREAMING DESTINATION FOR LIVE COLLECTOR CAR AUCTIONS

NEW YORK, NY – January 18, 2024 – Barrett-Jackson, The World’s Greatest Collector Car Auctions, has partnered with Endeavor Streaming to introduce an enhanced streaming service for its world-class automotive lifestyle events to reach new, global audiences. Endeavor Streaming is part of the Endeavor network alongside global sports, events and representation company IMG, which acquired a majority stake in Barrett-Jackson in 2022.

Launching ahead of Barrett-Jackson’s flagship Scottsdale Auction, which is being held in Arizona between January 20-28, the platform will enable avid collectors and automobile enthusiasts around the world to stream 150+ hours of live auctions every year. This includes exclusive live coverage of the Scottsdale Auction on Monday January 22 and Sunday January 28.

Over the course of the year, Barrett-Jackson and Endeavor Streaming will roll out advanced functionality and interactive features to further enrich the viewing experience, including live auction bidding and customized on-demand features.

“We’re excited about this partnership with Endeavor Streaming to create a powerful new video destination for enthusiasts and fans of Barrett-Jackson around the world as we continue to seek innovative ways to ensure the growth of the collector car hobby for generations to come,” said Craig Jackson, Chairman and CEO of Barrett-Jackson.

Peter Bellamy, Chief Commercial Officer at Endeavor Streaming said “This partnership is a great example of the speed to market that can be achieved using a direct-to-consumer offering. With our world-class streaming technology, we’re able to help Barrett-Jackson develop the ultimate car collector streaming destination for casual and avid fans globally.”

Welcoming hundreds of thousands of attendees per year, Barrett-Jackson produces several live collector car auctions where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. The Scottsdale 2024 Auction will be available for global audiences to stream for free at TV.barrett-jackson.com/home with a dedicated app for connected devices to follow later this year.  

The service is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables properties to build and deliver memorable direct-to-consumer streaming experiences for their audiences. The launch leverages Endeavor Streaming’s track record of excellence in delivering 30K+ live events to viewers around the world, every year.

Endeavor Streaming delivers innovative direct-to-consumer streaming offerings for some of the world’s biggest entertainment and sport properties, including New York Fashion Week, TNT Sports, Mint Comedy, Ultimate Fighting Championship (UFC), World Wrestling Entertainment (WWE), the NBA, and the National Women’s Soccer League (NWSL).

Press Release

FEYENOORD ROTTERDAM FOOTBALL CLUB PARTNERS WITH ENDEAVOR STREAMING TO LAUNCH OTT PLATFORM FOR FANS 

NEW YORK, NY – JANUARY 10, 2023 – Dutch football club Feyenoord Rotterdam has partnered with Endeavor Streaming to launch its fan-focused OTT platform, Feyenoord ONE. The 2022-23 Eredivisie champions become the first professional club in the Dutch league to launch a dedicated streaming service to elevate the fan experience and expand its content distribution.    

The platform offers Feyenoord-supporters exclusive content, like Feyenoord Original documentaries and series, and provides an unparalleled fan experience through premium matchday content such as extended highlights, player interviews and full match replays, as well as live Academy Matches and live press conferences.  

Leveraging Endeavor Streaming’s enhanced data capture and analytics tooling, Feyenoord will also take advantage of deeper consumer insight metrics to maximise audience growth and build a marketplace strategy. The platform launches on January 10th for the second half of 2023-24 Eredivisie season.   

“Feyenoord ONE is a valuable addition to our existing club channels such as the website, the app, the magazine, and social media channels. Feyenoord ONE provides our supporters with high-quality content in a singular place, allowing them to decide what to watch, when to watch it and ensuring them they will never miss a thing,” says Feyenoord’s CCO Ruud van der Knaap.  

“Moreover, the production and distribution of video content through Feyenoord ONE enables us to further improve the quality of our documentaries, specials and video series. We are incredibly proud to be the first club in the Netherlands to offer our supporters their own streaming service, taking our content production and distribution to the next level.”  

Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said. “This platform is a significant opportunity for Feyenoord Rotterdam to deepen its relationship with its loyal fans who are seeking more personalized content and interaction with their favorite team and players beyond the traditional matchday experience. Endeavor Streaming continues to be at the forefront on supporting football clubs on their digital expansion.”  

The partnership leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest football clubs and leagues, including Tottenham Hotspur’s SpursPlay, Union of European Football Associations’s (UEFA) UEFA.tv, the National Women’s Soccer League (NWSL) and the English Football League’s (EFL) iFollow platform.  

Press Release

TNA WRESTLING PARTNERS WITH ENDEAVOR STREAMING TO DISTRIBUTE ITS ON DEMAND SUBSCRIPTION SERVICE TNA+ STARTING JANUARY 5

NEW YORK, NY – DECEMBER 8, 2023 – TNA Wrestling (formerly IMPACT Wrestling)—a subsidiary of Anthem Sports & Entertainment and a division of Anthem Sports Group—has partnered with Endeavor Streaming to deliver its global, on-demand streaming service, TNA+, to its passionate fans, launching Friday, January 5.

As part of a multi-year deal, Endeavor Streaming will power the new TNA+ app to deliver an enhanced user experience to all fans across the top streaming platforms, as well as mobile and connected devices.

This partnership combines TNA’s expertise as a top professional wrestling promoter with Endeavor Streaming’s unparalleled knowledge in delivering innovative direct-to-consumer offerings, marketing tools, analytics, and predictive modeling. TNA+ will leverage Endeavor’s experience working with the world’s biggest sports organizations to scale TNA+’s business operations and further grow its fan base and digital revenues.

In addition to reclaiming the iconic TNA moniker, the TNA+ app is relaunching with an all-new dynamic look, as well as expanded options and increased functionality. The app puts the power back in the fans’ hands, delivering the ultimate premium experience where they can stream the company’s flagship weekly TV show and tune into exciting pay-per-view events, view TNA’s full archive, get exclusive original content and wrestler-created series, and even have the chance to interact with some of TNA’s top stars.

TNA+ will be available at TNAWrestling.com, via iOS, tvOS and Android mobile apps, as well as big screen devices such as Android TV, Fire TV and Roku, with more platforms to follow. Subscribers will have the choice of a “Special Attraction” membership tier that features access to the full TNA/IMPACT Wrestling library and all TNA+ special PPV programming other than the 4-tent pole annual events offered at a price of $9.99 monthly or $95.99 per year, and a “World Championship” membership tier that includes all the perks of the Special Attraction tier, plus the 4-tent pole PPV events, offered at a price of $219.99 per year. Further details and subscription information for the new service can be found at TNAwrestling.com.

“This is truly an incredible opportunity for us as we forge into an exciting new chapter of the TNA legacy,” said TNA Wrestling President Scott D’Amore. “We are proud to partner with Endeavor Streaming on this initiative, and we look forward to continuing to provide our fans with the absolute best in new, classic and exclusive professional wrestling content, available to them anywhere, anytime, on their favorite devices, when TNA+ launches on January 5.”

Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said, “Wrestling fans are some of the most passionate in the world of sports and entertainment and TNA+ is the perfect ‘always-on’ personalised OTT service to help TNA build a deeper relationship with its global audience. We’re looking forward to working with TNA to deliver the best streaming experience for wrestling fans.”

Further details and subscription information for the new service can be found at TNAwrestling.com.

Press Release

Endeavor Streaming and LiveLike Partner to Bring Interactive Viewing Experiences to EuroLeague TV

Turkish Airlines EuroLeague to launch new live chat and engagement features on its EuroLeague TV app for 2023-24 Season. The deal marks the first integration of Endeavor Streaming’s partnership with LiveLike to bring enhanced gamification, engagement and community capabilities to its D2C clients.

Los Angeles and New York, December 5, 2023: Endeavor Streaming, a global leader in premium video distribution and monetization across sports, entertainment, media, and lifestyle, has partnered with LiveLike, a leading audience engagement suite, to bring new fan engagement features for EuroLeague TV. Launched on December 1st, the partnership includes an interactive experience within The Players’ View content – a watchalong with Maccabi Playtika Tel Aviv center, Jake Cohen, and former EuroLeague player with Maccabi, Baskonia and Milan, Michael Roll – that will enable viewers to feel closer to the action and engage with the commentators through a suite of features such as quizzes, polls, cheer meters and more.

The launch represents the first activation of Endeavor Streaming’s broader partnership with LiveLike, a partnership that will enable Endeavor Streaming to deliver enhanced viewing experiences for sports fans and audiences for its direct-to-consumer (DTC) customers, leveraging LiveLike’s proprietary engagement, gamification and community capabilities.

This includes LiveLike’s loyalty and rewards program, built to encourage greater audience engagement, attract new users and keep loyal fans coming back for more. It does this by offering incentives such as promotions, virtual and physical goods, and exclusive experiences in exchange for achieving various goals within a streaming platform. Introduced earlier this year, millions of quests (including tasks such as watching a live stream) have been completed by fans, increasing interactivity and registrations, and lowering churn.

Endeavor Streaming has supported the delivery of EuroLeague’s global D2C service, EuroLeague TV, since 2015, driving the platform’s digital evolution and integration into the league’s wider digital ecosystem. Most recently, Endeavor Streaming managed the launch of EuroLeague TV’s app across Samsung TV, Apple TV and Android TV devices to enhance the fan viewing experience. Endeavor Streaming is also the OTT supplier for Fedcom’s new streaming service SKWEEK, which broadcasts EuroLeague and EuroCup content to audiences in France.  

Alex Ferrer Kristjansson, Euroleague Basketball, Marketing & Communication Senior Director: “We are always looking for new possibilities to engage with our fanbase and enhance the EuroLeague experience through our platforms. This new collaboration with LiveLike builds on our core product, our games, and opens up a wide variety of interactive proposals to bring fan engagement within the EuroLeague TV community to a brand-new level.”

Peter Bellamy, Chief Commercial Officer at Endeavor Streaming: “Interactivity, gamification and community capabilities are becoming increasingly important to engage audiences and fanbases, whether it’s sports or entertainment. The partnership with LiveLike has enabled us to offer an even more enhanced viewing experience that brings our clients closer to their audience. EuroLeague TV’s new interactive functionality is a great example of how we can tap into sports fans’ desire for community and shared experience that keep fans more deeply engaged over a longer period of time.”

Added Miheer Walavalkar, Co-Founder and CEO of LiveLike: “Endeavor Streaming is not only one of the most innovative companies in the industry, but one that has established an extraordinary track record through its work with the biggest sports and entertainment brands on the planet. We look forward to working closely with their team to build custom experiences for their partners that will incentivize and reward user behavior and interactivity, while helping them to achieve their key business goals.”

Endeavor Streaming delivers innovative direct-to-consumer services for some of the world’s top sporting leagues, including the Women’s National Basketball Association (WNBA), Union of European Football Associations (UEFA), World Wrestling Entertainment (WWE), National Women’s Soccer League (NWSL), European League of Football (ELF), Ultimate Fighting Championship (UFC), and more.

LiveLike works with leaders spanning sports, fitness, entertainment, news and more. It has created unique experiences around major events from the FIFA World Cup, NBA Playoffs and NCAA March Madness to live concerts and presidential debates, in partnership with Canal+, FloSports, FOX, Georgia Tech, Jupiler Pro League, LaLiga, MSG, NASCAR, Turner Sports and YES Network, to name a few.

Press Release

NEW ZEALAND RUGBY PARTNERS WITH ENDEAVOR STREAMING TO LAUNCH GLOBAL DIRECT-TO-CONSUMER SERVICE, NZR+ 

NEW YORK, NY – SEPTEMBER 6, 2023 – New Zealand Rugby (NZR), the official sporting organization for the world famous All Blacks rugby team, has partnered with Endeavor Streaming to deliver its free, global direct-to-consumer service to fans. The platform, NZR+, enables New Zealand Rugby to deliver on-demand content directly to fans around the world for the first time.  

Launched ahead of the Rugby World Cup which kicks off on Friday 8th September, fans are able to stream original programming and behind-the-scenes footage of the All Blacks, Black Ferns and All Blacks Sevens teams. NZR+ is available to watch online at nzrplus.com, and via iOS and Android mobile apps at launch, with big screen devices such as Samsung TV, Apple TV, Android TV and LG TV to follow. 

The service also enables New Zealand Rugby to engage with worldwide audiences and understand their fans on a deeper level, while also looking to grow future revenue streams as the organization continues to develop its digital marketing and content strategies.  

NZR CEO, Mark Robinson said “NZR+ is the result of a simple concept, to be more fan-centric. With the investment and technology capabilities of Silver Lake, alongside the collaboration across rugby especially within the All Blacks and Black Ferns team environments we have built a product that aims to unify and inspire at a global scale. NZR+ will evolve as fans engage with it, the platform and its content will adapt as we learn more about what works and what doesn’t. But right now, we are excited to share NZR+ with the world.” 

Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said “The All Blacks are one of the most distinctive and recognizable sports brands in the world and this service provides fans with a new global destination to access content. Endeavor Streaming’s Strategy and Growth Services team will also work closely with New Zealand Rugby to help deliver the strategic goals of the service on a worldwide basis. We are a proud partner of New Zealand Rugby and look forward to supporting them with this exciting new initiative.” 

The partnership leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest sporting clubs and leagues, including Tottenham Hotspur FC, the NHL’s Edmonton Oilers, Union of European Football Association (UEFA), the National Women’s Soccer League (NWSL) and the English Football League (EFL).  

Press Release

WORLD RUGBY AND ENDEAVOR STREAMING TEAM UP TO LAUNCH GLOBAL RUGBY OTT PLATFORM AHEAD OF THE RUGBY WORLD CUP 2023 

NEW YORK, NY – AUGUST 25, 2023 – World Rugby, the governing body of Rugby Union, has partnered with Endeavor Streaming to expand its international media distribution with the launch of a free-to-air, global streaming service. The OTT platform, RugbyPass TV, marks the first time the federation has introduced its own, standalone service to stream its international competitions live to fans around the world.  

Live coverage will kick off with the Rugby World Cup 2023 on Friday 8th September. RugbyPass TV will stream World Cup matches to fans in all global territories where broadcast deals are not in place. The platform will also stream all fixtures from World Rugby’s upcoming tournaments, including the men’s and women’s Rugby World Cups, WXV and the HSBC SVNS series. 

Additionally, it will host more than 1,000 hours of archive content from historic matches alongside exclusive behind-the-scenes footage, documentary and feature content produced by World Rugby Studios involving the sport’s biggest stars. 

World Rugby Chief Marketing and Content Officer James Rothwell added: “This is an opportunity for rugby fans around the world to get closer to the game we love. Rugby is an incredible sport, and we want to deepen the connection it has with new and existing fans through live rights, never seen before archive content, and our World Rugby Studios original programming. RugbyPass TV is the destination for global rugby content.” 

Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said “With the Rugby World Cup just around the corner, global interest in Rugby Union has never been higher. We’re proud to partner with World Rugby at this pinnacle moment in its calendar to help the sport expand its international reach, connect and grow its worldwide fanbase and help to deliver brand new content formats in a highly personalized manner.” 

RugbyPass TV will be hosted on Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables clubs and rightsholders to build upon and deliver memorable direct-to-consumer streaming experiences for their fans. The service will be available for fans to watch online via a dedicated OTT website rugbypass.tv, iOS and Android mobile apps, and via Smart TV devices including Apple TV and Android TV. 

The RugbyPass TV launch leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest sporting clubs and leagues, including Tottenham Hotspur FC, the NHL’s Edmonton Oilers, Union of European Football Association (UEFA), the National Women’s Soccer League (NWSL) and the English Football League (EFL).  

Press Release

Endeavor Streaming adds Google Cloud, Expanding Cloud Capabilities

The new collaboration, facilitated by SADA, allows Endeavor Streaming to leverage Google Cloud’s tools and cloud service innovations

LOS ANGELES, CA (August 8, 2023) – Endeavor Streaming, a global leader in premium video distribution and monetization across sports, entertainment, media and lifestyle, has collaborated with SADA, a leading business and technology consultancy and award-winning Google Cloud partner, to enable Google Cloud services across its streaming technology. This joint effort allows Endeavor Streaming to utilize Google Cloud services across its streaming video workflow.

“This collaboration, for the first time, gives us cloud optionality and enables us to leverage Google Cloud’s wide variety of tools and services to create new and compelling solutions that can help drive our client’s business goals,” said Cláudio Ferrete, head of core engineering at Endeavor Streaming. “With the help of SADA’s migration services, we were able to move thoughtfully and quickly to begin to leverage Google Cloud services.”

Endeavor Streaming’s current services provide fast and reliable video delivery while simultaneously helping brands and IP owners enhance viewer experiences with optimized content based on user behavior, metadata, and segmentation. Its real-time analytics and machine learning platform allows partners to analyze audience engagement and business metrics to identify new viewers that look like a service’s most valuable cohort and predict users who are likely to churn, which helps deliver more revenue.

“By working together, Endeavor Streaming can focus on what matters most to their business: creating custom, high-quality streaming experiences,” said Miles Ward, CTO at SADA. “SADA is uniquely positioned and extremely well prepared to support Endeavor Streaming’s containers and partner on its transformational cloud strategy for the long haul.”

“There is ample opportunity to transform the media, entertainment and gaming industries with cloud services,” said Kip Schauer, Global Head of Media & Entertainment Partnerships at Google Cloud. “Google Cloud’s infrastructure is enabling Endeavor Streaming, via its collaboration with SADA, to focus on workflow and cloud strategy evolution that strengthens video distribution and monetization for customers.”

Click here to learn more about SADA’s hybrid and multi-cloud services.