The in-content shopping offering is powered by a partnership with e-commerce platform, AiBUY

Endeavor Streaming today announced their entrance into the rapidly growing global live e-commerce market led by initial launch partners Ultimate Fighting Championship (UFC) and New York Fashion Week (NYFW): The Shows. Following a successful beta launch during last year’s NYFW: The Shows, Endeavor Streaming is now enabling all clients to create a seamless shopping video experience directly within their owned and operated direct-to-consumer OTT applications. 

To power this e-commerce offering, Endeavor Streaming has partnered with AiBUY, an interactive shopping platform featuring patented overlay technology and integrations to provide viewers with a one-click, instream shopping experience that will allow them to remain engaged with live content. To date, AiBUY has integrated with leading e-commerce platforms such as Shopify, Salesforce, Magento and others. This partnership provides a seamless solution for Endeavor Streaming clients to further engage and monetize their audience. 

As a market leader in live streaming, the integration of live e-commerce is a natural extension for Endeavor Streaming. This live e-commerce offering allows Endeavor Streaming to better service its existing customer base across sports, lifestyle, and media and entertainment, and expand its client base to include brands, retailers, and the creator community. 

“This new interactive feature highlights Endeavor Streaming’s pursuit of platform innovation to ensure we’re offering a best-in-class streaming solution to our clients,” said Matt Starker, SVP of Corporate Strategy for Endeavor Streaming. “Endeavor Streaming strives to simplify the increasingly complex and rapidly evolving streaming ecosystem by identifying the features, trends, and premiere partners that will maximize value to our clients.”

“AiBUY allows NYFW: The Shows designers and brands another avenue for connecting directly to consumers,” said Patrick Connors, SVP, Global Brand Partnerships for IMG Fashion Events & Properties. “Over the past few seasons, we’ve seen phygital experiences result in higher engagement and higher return for brands. Providing the NYFW audience the opportunity to shop directly from the runway stream is the natural next step in see now, buy now.”

“UFC Fight Pass is focused on delivering the best fan experience to our viewers,” said Crowley Sullivan, Vice President and General Manager, UFC Fight Pass. “The ability to purchase merchandise, tickets, limited run products and more, without leaving the content stream, is the next step in our fan centric viewing experience.” 

“We are excited to team with Endeavor Streaming and integrate our commerce technology into their streaming platform, which powers the distribution of incredible content from thousands of premium live events around the world, such as UFC and NYFW,” said Kyle Nelson, Chief Executive Officer of AiBUY OpCo. “With more shoppable patents than any other solution, AiBUY is transforming e-commerce and providing viewers with the best experience that is simple, frictionless, and fully immersed in live content.”

The partnership offering is available immediately.

PTO+ will launch as a free, registration-only service

PTO Canadian Open ‘Countdown To Canada’ show available globally

The Professional Triathletes Organisation (PTO) has entered a multi-year partnership with Endeavor Streaming to launch a brand-new OTT offering that will form the cornerstone of an ambitious strategic digital venture between the companies.

The service, PTO+, will launch as a free, registration-only service to maximise audience engagement worldwide for the PTO’s flagship events this summer, starting with the inaugural PTO Canadian Open in Edmonton, 23-24 July 2022, the new PTO Tour’s first event. 

“This is another important milestone for the PTO as we promote our PTO Tour events and athlete storytelling to sports fans around the world,” explained Tim Godfrey, Chief Marketing Officer at the PTO, a new sports body, co-owned by the athletes, seeking to grow the sport and take it to the next level. The PTO will leverage Endeavor Streaming’s end-to-end D2C capabilities with branded front-end device applications, video streaming capabilities and subscriber management tooling to deliver a dedicated triathlon content destination, so the fans can follow all the action.”

Outside of Europe and the Indian Subcontinent, where Warner Bros. Discovery have the exclusive live rights, PTO+ will live stream PTO Tour events and shoulder content, including:

• The $1 million PTO Canadian Open (July 23-24)
• The second edition of $1.5 million Ryder Cup-style Collins Cup (August 20)
• The $1 million PTO US Open (September 17-18)
• Countdown preview shows, highlights packages and live media events
• Documentaries amplifying the PTO professionals and their stories

“We are pleased to partner with PTO who have a keen eye for delivering impactful content, and who are in an exciting phase of their digital evolution,” said Pete Bellamy, SVP Global Head of Sports and International M&E at Endeavor Streaming.

“PTO+ represents a new and dedicated home for viewing triathlons, including original content catered to fans around the globe. We’re excited to see Endeavor Streaming support and embrace PTO’s ambition to connect with fans and deliver their live events this summer and beyond.”

The Countdown To Canada preview show for the PTO Canadian Open will be available for fans to watch on PTO+ from Monday 18 July, featuring Canadian hopefuls Paula Findlay and Lionel Sanders, who will both look to ink their triathlon legacies by winning the first-ever PTO Open event in their home market. Part 1 of the show is available here.

With Endeavor Streaming’s performance analytics insight tooling, PTO can take advantage of consumer insight metrics to maximise audience growth opportunities and build a marketplace strategy.

From launch, users will be able to access the PTO’s original content series, including “Unbreakable” which tells the story of Professional Triathletes’ preparation ahead of the PTO 2020 Championships, and “Beyond Human” which gives fans insight to the biggest stars in triathlon as they geared up to the inaugural Collins Cup. The on-demand catalogue will continue to grow with further original content, race highlights, live event replays, press conferences and more.

Registration for the platform is free to anyone around the globe via PTO+ and is available on Web and iOS/Android mobile and tablet devices. The service is launching with the PTO original content library with plans to expand further, making PTO+ a true destination and experience for fans.

Endeavor Streaming, a leading direct-to-consumer platform, and Frequency, the fastest growing linear streaming platform, today announced a first-of-its-kind partnership. Together, they will offer content creators, rights holders and brands across sports, lifestyle and media & entertainment a one-stop-shop to build owned and operated direct-to-consumer services and create virtual linear channels to distribute and monetize across Free Ad Supported TV (FAST) services such as Samsung TV Plus, The Roku Channel, Pluto TV and dozens more.

The combination of Endeavor Streaming’s industry-leading platform, which powers and operates flagship direct-to-consumer applications across all streaming devices with Frequency’s best-in-class FAST channel creation platform which originates, distributes and monetizes virtual linear channels across the leading FAST, OTT and CTV platforms, can help clients reach more than 200 million viewers globally. The partnership brings together complementary capabilities across two large and rapidly growing sectors of the streaming marketplace – the emerging FAST sector and the direct-to-consumer sector. 

“We are incredibly excited about our partnership and the expansion of streaming services that we can offer to both existing and new clients across a range of verticals,” said Matt Starker, SVP, Head of Corporate Strategy for Endeavor Streaming. “We spent a significant amount of time looking for the right platform in the FAST space and chose Frequency. Our combined capabilities will alleviate meaningful operational overhead for our clients, allowing them to increase consumer reach of their content and maximize their streaming revenues across multiple business models. We’re delighted to call Frequency our partners.” 

“The past two years have marked rapid growth for Frequency, and the timing is perfect to announce our first B2B partner, Endeavor Streaming,” said Jon Cohen, SVP of Business Development and Distribution for Frequency. “The combination of our streaming technologies, superior tools and customer support will benefit all content providers seeking a truly integrated technology solution from trusted partners.” 

The partnership offering is available immediately.

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About Endeavor Streaming

Endeavor Streaming, a subsidiary of Endeavor, is a global leader in premium video distribution for live and on-demand content across sports, entertainment, media and lifestyle. Through its complete end-to-end streaming platform and unique service offerings inclusive of advisory, growth marketing, custom front-end and more, Endeavor Streaming helps content creators, owners and rights holders transform, grow and scale their direct-to-consumer businesses. Endeavor Streaming is a trusted partner for leading global brands, delivering tens-of-thousands of major tentpole events annually including WrestleMania and UFC 257 and powering streaming services including WWE Network, NBA League Pass, UFC FIGHT PASS, NYFW, and others.

 

About Frequency

Frequency is a Los Angeles-based software company that builds and operates Frequency Studio, a cloud-based video SaaS platform for the creation, distribution, and monetization of linear channels. Studio delivers channels to over 250 million connected TVs via the world’s leading Free Ad Supported TV (FAST) platforms. Frequency is the fastest growing linear streaming platform. With hundreds of content providers in our network, Frequency develops innovative software that is defining the future of TV. We empower our customers to create content experiences that inspire, educate, and entertain audiences all over the world.

New, direct-to-consumer service delivering live and on-demand Bundesliga content

Endeavor Streaming has been selected by SKY Perfect JSAT (SPTV), Japan’s largest satellite pay TV company, as the official streaming provider for their new streaming service, SPTV Bundesliga LIVE.

As the new and exclusive digital home for live and on-demand Bundesliga content in Japan, SPTV Bundesliga LIVE will be available to SPTV subscribers, as part of their TV bundle, and to non-SPTV subscribers through additional streaming subscription packages. The service is available on web, iOS and Android devices, as well as Chromecast and Airplay.

Powered by Endeavor Streaming’s end-to-end OTT streaming platform, customers can watch live games and VOD catch-up content localized to Japanese. Customers can also interact with real time data overlays, providing a truly personalized OTT viewing experience. The data services and associated interactivity features have been developed by the DFL Group, with the support of German company TeraVolt.

SPTV chose to partner with Endeavor Streaming due to their proven track record in deploying end-to-end, high-quality, multi-platform OTT services, for some of the largest sports federations and brands. Endeavor Streaming’s extensive experience in delivering localized language and UI designs added further value to the partnership.

“Endeavor Streaming is proud to partner with SKY Perfect in delivering a true next-generation OTT streaming service. A fully localized Japanese experience, with fantastic Bundesliga content, coupled with enhanced live data and interactivity features will offer SKY PerfecTV! customers the engaging viewing experience that today’s fans demand,” said Fred Santarpia, President at Endeavor Streaming. “We look forward to continuing to innovate with SKY Perfect and expanding our presence in the APAC region”.

“We are very pleased to launch the ‘Bundesliga LIVE App’ with Bundesliga and Endeavor Streaming, which we believe is a great example of a next-generation broadcasting service.

This will be a great viewing experience for our customers.  We are committed to continuing to improve our services to provide the world’s greatest football league’s content to our customers,” said Takahito Okunaga, Executive Officer, Group President, Media Business Group, of SKY Perfect JSAT Corporation.”

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About Endeavor Streaming  

Endeavor Streaming is a global leader in premium video distribution for live and on-demand content across sports, entertainment, and media. The company’s complete, end-to-end streaming platform pairs best-in-class technology with a host of robust capabilities, enabling rights owners to maximize the management, delivery and monetization of content at high-scale. Endeavor Streaming is a trusted partner for leading global brands, delivering tens-of-thousands of major tentpole events annually including WrestleMania and UFC 257 and powering streaming services including WWE Network, UFC FIGHT PASS, NBA League Pass, Univision NOW, PrendeTV and others. 

About SKY PerfecTV

SkyPerfecTV is a DBS service providing satellite television and programming services in Japan. Operated by Sky Perfect JSAT Corporation, Sky PerfecTV has over 100 channels distributing to over 2.8 million subscribers in Japan. Sky PerfecTV has been broadcasting Bundesliga since 2017/2018 season and have become the exclusive media partner since 2020/2021 season.

New, direct-to-consumer service delivering live and on-demand FIS World Cup ski content from Austria to a global audience

Endeavor Streaming is delighted to confirm Österreichischer Skiverband Ski Austria, as its latest video streaming delivery sports partner.

SkiWorldCup.Live launched last weekend at the FIS Alpine Ski World Cup season opener in Sölden, Austria.

As the new digital home for live and on-demand Ski Austria content, Ski World Cup Live delivers a wide variety of FIS World Cup ski and snow sports content across Alpine, Freestyle, Snowboard, Nordic Combined and Ski Jumping disciplines taking place in Austria. Live (for non-live TV markets) and VOD content is available on web, iOS and Android devices and with additional casting support, fans of snow sports content can immerse themselves in the visually stunning world of Austrian Ski.

Ski Austria needed a fast-to-market OTT solution that would not only deliver against immediate requirements, but also future-proof its developing and evolving digital and content strategy. The proven track record of Endeavor Streaming in enabling fast-turn deployments without compromise on quality, user experience and delivery excellence ensured that its end-to-end platform was a clear fit for both the immediate needs and longer-term ambitions of Ski Austria.

“Endeavor Streaming is thrilled to partner with the leading national ski federation, Ski Austria, in delivering a direct-to-consumer live and VOD platform that will excite fans of ski and snow sports globally,” said Fred Santarpia, President at Endeavor Streaming. “This relationship has gone from the seed of an idea to a fully-deployed, in-market solution in a matter of weeks.  It provides yet another strong example of the capability and agility of our platform, team and partnership onboarding process. Ski Austria represents our first direct partner in winter sports, and we are excited to partner with them across the seasons to come”.

 “The Austrian Ski Federation is extremely excited to be able to launch this promising project with such an experienced partner and to become a frontrunner for snow sports in this space,” said Christian Scherer, General Secretary at Austrian Ski Federation. In the future, our European broadcast partner, the European Broadcast Union (EBU) as well as our domestic TV partner ORF could be integrated into this unique platform too.”

The ICC World Test Championship Final was the first event on the platform

London, June 29, 2021 – Endeavor Streaming has been selected by the International Cricket Council, the international governing body of cricket, as the provider of its streaming platform, ICC.tv.

ICC.tv delivers cricket content including the recently completed World Test Championship Final, and features archive content and other programming. The free service is available to users on web, iOS, Android, Chromecast and Airplay.

Earlier this month, the ICC branded service made its official debut hosting the ICC World Test Championship Final between India and New Zealand in markets where the ICC does not have a broadcast partner.

“Endeavor Streaming is proud to work with the ICC in delivering this product. We’re focused on providing the ICC with a robust experience with the capabilities needed to drive significant growth in their international fan base,” said Peter Bellamy, Senior Vice President at Endeavor Streaming.

“The ICC is pleased to be able to serve our global fan base with this new platform, bringing fans in certain countries the pinnacle of Test cricket live and free on ICC.tv,” said Finn Bradshaw, Head of Digital at the ICC.

Sign up for ICC.tv today to experience all the highlights, interviews and analysis from the WTC Final as well as to see what exciting content is coming soon.

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About Endeavor Streaming

Endeavor Streaming is a global leader in premium video distribution for live and on-demand content across sports, entertainment, and media. The company’s complete, end-to-end streaming platform pairs best-in-class technology with a host of robust capabilities, enabling rights owners to maximize the management, delivery and monetization of content at high-scale. Endeavor Streaming is a trusted partner for leading global brands, delivering tens-of-thousands of major tentpole events annually including WrestleMania and UFC 257 and powering streaming services including WWE Network, UFC FIGHT PASS, NBA League Pass, Univision NOW, PrendeTV and others.

About ICC

The ICC is the global governing body for cricket. Representing 105 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC Men’s World Cup and Women’s World Cup and the ICC Men’s and Women’s T20 World Cups as well as all associated qualifying events. The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC. The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day International and Twenty20 Internationals. Through the Anti-Corruption Unit it coordinates action against corruption and match fixing. The ICC Development department works with Associate Members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.