Free LHN (Longhorn Network) streaming service will provide fans 24/7 access to original content, live shows, and legacy University of Texas highlights and programs

The University of Texas (UT) is set to launch its reimagined LHN (Longhorn Network) as a live and on-demand streaming service on July 1, advancing UT’s storytelling for the next generation of Longhorns fans and sports enthusiasts. 

Powered by Endeavor Streaming, in partnership with Learfield Studios, the leader in college athletics original content, the streaming service is bringing Texas fans worldwide access to original content and live programming, as well as some of the most significant games from the past decade, spanning all 21 of Texas Athletics’ programs. The free LHN app will be available on mobile phones, tablets, computers, and connected TV streaming devices starting July 1. 

“The University of Texas has a distinction that is rare in higher education of excelling at a very high level academically and athletically. We are home to more than 40 top-10 academic programs. Our research results in societal changing discoveries. And our student athletes compete for championships year in and year out,” said President Jay Hartzell. “Our partnership with Learfield and Endeavor Streaming has produced an expanded streaming network that is tailormade for showcasing all of our great work and achievements and creating new opportunities for Moody College of Communication to create and publish new and compelling content.” 

“As we set out on our new adventure in the Southeastern Conference, we wanted to make sure we had a fitting home for video content that tells the story of our athletics department. Our team here, along with the help of Endeavor Streaming and Learfield, have been hard at work to bring this platform to life for Longhorn Nation,” said Chris Del Conte, UT Vice President and Lois and Richard Folger Athletics Director. 

While all live competitions will still be shown across the SEC rightsholder’s networks, LHN will be the exclusive outlet for Texas Athletics’ original content. Produced by Learfield Studios and Texas Studios, the network will feature highlights, exclusive behind-the-scenes access to sports programs, interviews with student-athletes and coaches, a 24/7 channel and replays of the greatest games in ESPN’s Longhorn Network archive. Learfield Studios and Texas Athletics are currently in development of content franchises with new series and episodes debuting this fall. On LHN, fans will also be able to watch game week and postgame press conferences, as well as live football game statcasts with play-by-play radio audio. Additionally, coaches’ shows, such as Longhorn Weekly, will be available on the platform. 

“Over the last several years, our Learfield Studios team has reimagined branded content production and distribution in college athletics, and it’s a privilege to now deliver the same agile and creative capabilities to the University of Texas, its student-athletes, and the highly passionate Longhorns fans,” said Cole Gahagan, President and Chief Executive Officer at Learfield. “This unique approach will combine a free, ad-supported model with behind-the-scenes content and live programming, maximizing distribution to Longhorns fans across the globe – all powered by Texas’ rich sports history. We truly believe this will set the standard in college sports content programming and production, and we couldn’t be more thrilled to partner with Chris, President Hartzell, and the Endeavor Streaming team.” 

Original content will be produced in the new Texas Studios Powered by Dell Technologies located inside Darrell K Royal-Texas Memorial Stadium. Additionally, two Learfield Studios Supervising Producers, an Editor, and a Social Content Specialist will be onsite along with Texas Athletics staff to create more in-depth, longform programs spotlighting various sports and the lives of student athletes on campus. 

The LHN service is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables leagues, rightsholders and media properties to build upon and deliver memorable direct-to-consumer streaming experiences for their fans. 

Matt Starker, Chief Business Officer at Endeavor Streaming added: “The University of Texas has always been on the cutting edge of sports media. Longhorn Network was a profound innovation and we’re excited to partner with UT and Learfield to bring LHN into streaming. This new streaming service will allow fans to get access to more UT content than ever before on the device of their choosing, so they can feel closer and more connected to their favorite UT athletes and teams.” 

For more information on LHN and how to download the app, please visit TexasSports.com/LHN, the official website of Texas Athletics, powered by SIDEARM Sports. Longhorns fans will continue to enjoy rich digital experiences through SIDEARM Sports with LHN content integrated seamlessly into the official website platform.

NEW YORK, NY – May 23, 2024 – The Northwoods League has partnered with Endeavor Streaming to deliver an enhanced streaming service, Northwoods League+, and reach new baseball and softball fans across the world for the 2024 season and beyond.

Northwoods League+ will stream all 825+ baseball and softball games live and for free to fans across the world, including the inaugural season of Northwoods League Softball. Live coverage begins on Monday, May 27 and will continue throughout the Summer until the final regular season games on August 10, as 26 baseball teams and four softball teams compete in one of the sport’s most intense amateur collegiate competitions.

The service is available across web, iOS and Android, as well as AppleTV, Amazon Fire, Android TV and Roku. It features an enhanced user experience and will be ad supported, enabled by Endeavor Streaming’s ad technology.

Northwoods League+ is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables leagues and rightsholders to build upon and deliver memorable direct-to-consumer streaming experiences for their fans.

Dick Radatz, Jr., Chairman/Co-Founder of the Northwoods League, added: “As we celebrate the launch of the inaugural season of Northwoods League Softball this season, the new Northwoods League+ streaming service demonstrates our investment in providing the best possible viewing experience for our fans. We look forward to bringing the excitement of Northwoods League baseball and softball to a broader audience than ever before.” 

Peter Bellamy, Chief Commercial Officer at Endeavor Streaming said “As the popularity of college sports continues to soar, more fans than ever before are tuning in to watch the stars of the future.  We’re proud to help the Northwoods League not only deliver a seamless viewing experience and reach new audiences through greater access to live coverage, but also generate additional revenue opportunities through its owned platforms.”

The launch leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest sporting clubs and leagues, including EuroLeague, WNBA, World Rugby, Union of European Football Association (UEFA), and the National Women’s Soccer League (NWSL).

The R&A today launched One Club, an evolution of its direct-to-consumer membership initiative designed to transform how fans and golfers around the world experience the sport year-round. Developed alongside IMG, the initiative marks the latest stage in the two companies’ long-standing partnership to drive long-term growth and enhance fan access and engagement. 

One Club is free to join and provides members with a comprehensive array of year-round benefits, rewards, exclusive content and unique access to The Open, AIG Women’s Open and other prestigious R&A Championships. This includes the launch of a new global streaming service, R&A TV, powered by Endeavor Streaming.  

It will also offer fans money-can’t-buy experiences and access to premium coaching and playing opportunities, allowing avid golfers and fans to take their passion for the sport to the next level. Members can interact directly through the platform by providing user-generated content and sharing their own stories and experiences of golf. 

Mastercard is the exclusive presenting partner of One Club, continuing its commitment to delivering value for fans and providing experiences that bring them closer to the game of golf.  

Neil Armit, Chief Commercial Officer at The R&A, said, “We want golf to be more accessible and appealing for people of all ages and backgrounds. One Club helps to achieve this by bringing fans and golfers closer to the sport they love, whether that is through the excitement and drama of our Major Championships or the enjoyment they derive from playing the sport year-round. 

“We are working closely with Mastercard and other partners to provide them with compelling reasons to immerse themselves in the sport by offering a unique collection of benefits and rewards that enhance their experience of golf and make them feel more connected to it. We believe that this is crucial to inspiring broader interest in the sport and fueling future growth.” 

Key membership features of One Club include: 

• Exclusive live and non-live golf coverage on R&A TV – a new streaming service allows members to watch coverage of R&A Championships each year, including The Open and AIG Women’s Open, as well as original golf lifestyle content. Members will enjoy enhanced viewing features including multi-view and live event replays to experience more golf content than ever before.  
• Original golf lifestyle content – popular YouTuber Rick Shiels and media personality Tisha Alyn will feature in exclusive new video content, inspiring and entertaining members through their own experiences of golf.     

• Golf coaching network – top coaches such as Phil Kenyon, Dr Bob Rotella Alex Elliott and Hannah Davies will feature in video content offering members advice, tips and experience to benefit all aspects of their own game.  
• Rewards & Experiences – from tee time giveaways to VIP hospitality packages and professional player meet-and-greets, members can enter for a chance to win money-can’t-buy prizes and unique golf experiences year-round. Discounts on travel, equipment, merchandise and more are also available. 
• Competitive Events – using partner apps and connected devices, members can enter virtual global challenges, earn Golf It! tee times, receive pro lessons and even qualify for real-life playing opportunities at select R&A host venues.   
• Enhanced Ticketing Opportunities – members can enjoy exclusive early access to purchase tickets and premium experiences to The Open, AIG Women’s Open and other top R&A events. 

Rupert Hampel, Executive Vice President, Media at IMG added: “Together with The R&A, we’ve worked to deliver a programme that creates greater awareness of its professional championships all year round and provide greater value to golfers and golf fans globally. Leveraging our rich media, digital and streaming expertise across the business, we’re pleased to help The R&A deliver this innovative membership initiative that signifies the next chapter in its growth worldwide.”  

Tisha Alyn, said, “I am deeply honoured to be partnering with The R&A, one of the most prestigious institutions at the forefront of golf. I am excited to join as a One Club Partner and contribute to their impactful initiatives to grow the game on a global scale. I can’t wait to bring the energy at The Open and AIG Women’s Open!” 

A new One Club website has been launched and is now available to sign up for free. For more information and a full listing of launch partners and benefits, visit OneClub.golf. 

NEW YORK, NY – March 21, 2024 – The International Ski and Snowboard Federation (FIS) has teamed up with Endeavor Streaming to deliver its global integrated streaming solution, FIS TV, and help its member associations, athletes, organizers and commercial partners to reach winter sport fans worldwide. The collaboration coincides with FIS’ 100^th anniversary celebrations this year.

Since launching in August 2023, FIS TV has streamed over 38,000 hours of content for free to winter sport fans, including bringing FIS World Cup competitions to new markets which don’t have an existing broadcast partner and delivering FIS Junior World Ski Championships to global audiences. The service will launch across Apple TV and Android TV devices ahead of the Audi FIS Alpine World Cup Finals in Saalbach Hinterglemm, to provide a seamless big-screen viewing experience to fans.

Additionally, FIS TV offers a diverse content catalogue of competition highlights, winning runs and jumps, as well as the original series “This is #FIS100 – Stories from the love of snow sports”. FIS TV is also designed to provide additional services and support for FIS’ 140 member associations.

FIS TV is powered by Endeavor Streaming’s Vesper Platform, a complete end-to-end streaming solution that enables clubs and rightsholders to build upon and deliver memorable direct-to-consumer streaming experiences for their fans. FIS TV is available for free on the web at watch.fis-ski.com, and via the FIS app on Android and iOS mobile devices, as well as Apple TV and Android TV devices.

Christian Salomon, FIS Chief Commercial Director, highlighted “FIS TV is an important tool to maximize our exposure to new global audiences and improves our proposition for commercial partners. We are very excited to further develop our capabilities with Endeavour Streaming as the market leader in the sports and entertainment business.” 

Benjamin Stoll, Digital & Innovation Director at FIS, added “We have chosen to work with Endeavor Streaming in the context of our digital strategy and will work together on the next generation of content experiences in order to delight global snow sports fans as well as the FIS family.”

Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said “FIS is home to the world’s premium skiing and snowboarding competitions. Our partnership is providing seamless access to the sport and helping to bring FIS’ competitions to as many fans around the world, in the best way possible. We’re excited to help the organization deepen its engagement with its global audience, through greater access to live coverage and enhanced viewing experiences.”

The launch leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest sporting clubs and leagues, including EuroLeague, WNBA, Tottenham Hotspur FC, World Rugby, Union of European Football Association (UEFA), and the National Women’s Soccer League (NWSL).

Fans are able to watch live Betfred Super League coverage and more at www.superleague.co.uk/superleagueplus and via the SuperLeague+ app on iOS, Android and Connected TVs

LONDON, UK – January 23, 2024 – Rugby League Commercial (RLC) has unveiled its new global, direct-to-consumer streaming service, SuperLeague+. The platform marks the next phase of IMG’s long-term strategic partnership with RLC to reimagine the sport in the UK. Powered by IMG sister company Endeavor Streaming, it will help drive the sport’s digital transformation, diversify its media strategy and reach new audiences worldwide.  

Launching on 23 January, ahead of the 2024 Betfred Super League season, SuperLeague+ will stream all 167 matches from the competition live internationally, starting on Thursday 15 February with the season opener, one of the sport’s classic derby fixtures between Hull FC and Hull KR.   

In the UK and Republic of Ireland, domestic fans will be able to watch 106 Betfred Super League games live on the service, with the remaining 61 games to be made available delayed and on-demand. Live coverage in the UK will kick off on Friday 16 February when reigning World Club Champions St Helens take on newly promoted London Broncos, and 2023 Betfred Challenge Cup winners Leigh Leopards play the Huddersfield Giants (both 8pm UK kick off).  

The service will also feature exclusive fan content, including Betfred Super League highlights, archive content, dedicated club sections, and original programming such as Player Features, Super League Stories and the Out of Your League podcast.  

Rhodri Jones, Managing Director of RL Commercial, said: “The launch of SuperLeague+ marks the start of a new era for the Betfred Super League and for British Rugby League. Thanks to the groundbreaking deal agreed with Sky Sports last year, all six matches in each of the 27 weekly rounds of the men’s Super League through the 2024 season – a total of 162 games – will be broadcast on a variety of platforms. Sky Sports will retain exclusive live coverage of two fixtures in each round and our new OTT platform, SuperLeague+, will offer live coverage of the remaining matches. 

“This live coverage of more than 100 weekly-round fixtures will be augmented by on-demand, delayed coverage of Sky’s selections for fans in the British Isles. Meanwhile, SuperLeague+ will offer live coverage of all matches in every round for international subscribers. SuperLeague+ will also offer a range of original programming and archive matches and features – meaning that with Sky Sports also showing more Rugby League in 2024, including selections from the Betfred Women’s and Wheelchair Super Leagues, fans will have more ways to watch more matches than ever before.” 

 Peter Bellamy, Chief Commercial Officer at Endeavor Streaming, said: “For the first time, Betfred Super League fans around the world can watch live coverage of their favourite teams from one destination. With our world-class streaming technology and fan engagement expertise, we’re able to help the sport expand its international reach and connect directly with its global fanbase to drive even deeper engagement.” 

Hosted on Endeavor Streaming’s end-to-end streaming solution, Vesper, SuperLeague+ will offer an enhanced viewing experience through features such as multi-view, which enables fans to switch between live games that are being played concurrently. The RLC will also utilise Endeavor Streaming’s fan support services, offering fans a dedicated helpdesk for SuperLeague+ users throughout the season.   

Through single sign-on, members of Our League, RLC’s membership platform can also seamlessly access the service which will be available on web at www.superleague.co.uk/superleagueplus, and via the SuperLeague+ app on iOS and Android devices, as well as Connected TV platforms (Apple TV, Fire TV and Android TV). 

In addition, Endeavor Streaming will provide flexible, out-the-box monetization tooling to offer fans a range of subscription and Pay-Per-View packages based on their location. Fans can purchase an Annual pass for £129.99 or rolling monthly subscriptions for £19.99 per month, with Pay-Per-View match passes available from £6.99 per game. Betfred Super League season ticket holders can also enjoy an annual subscription at the discounted price of £99.99 when purchased via a redemption code provided by their club.

It is the latest development in IMG’s digital transformation work with Rugby League Commercial and follows recently announced partnerships with digital asset management solution, ScorePlay, and fantasy gaming provider, Voono, to enhance the sport’s digital strategy and attract new, younger audiences.  

The launch builds on Endeavor Streaming’s experience building innovative streaming services and fan-engagement platforms for some of the world’s biggest rightsholders including World Rugby, New Zealand Rugby, Tottenham Hotspur, Union of European Football Associations (UEFA), Ultimate Fighting Championship (UFC), World Wrestling Entertainment (WWE), the National Basketball Association (NBA), the National Women’s Soccer League (NWSL) and the English Football League (EFL).  

Full details and FAQs are now live at www.superleague.co.uk/superleagueplus  

NEW YORK, NY – January 18, 2024 – Barrett-Jackson, The World’s Greatest Collector Car Auctions, has partnered with Endeavor Streaming to introduce an enhanced streaming service for its world-class automotive lifestyle events to reach new, global audiences. Endeavor Streaming is part of the Endeavor network alongside global sports, events and representation company IMG, which acquired a majority stake in Barrett-Jackson in 2022.

Launching ahead of Barrett-Jackson’s flagship Scottsdale Auction, which is being held in Arizona between January 20-28, the platform will enable avid collectors and automobile enthusiasts around the world to stream 150+ hours of live auctions every year. This includes exclusive live coverage of the Scottsdale Auction on Monday January 22 and Sunday January 28.

Over the course of the year, Barrett-Jackson and Endeavor Streaming will roll out advanced functionality and interactive features to further enrich the viewing experience, including live auction bidding and customized on-demand features.

“We’re excited about this partnership with Endeavor Streaming to create a powerful new video destination for enthusiasts and fans of Barrett-Jackson around the world as we continue to seek innovative ways to ensure the growth of the collector car hobby for generations to come,” said Craig Jackson, Chairman and CEO of Barrett-Jackson.

Peter Bellamy, Chief Commercial Officer at Endeavor Streaming said “This partnership is a great example of the speed to market that can be achieved using a direct-to-consumer offering. With our world-class streaming technology, we’re able to help Barrett-Jackson develop the ultimate car collector streaming destination for casual and avid fans globally.”

Welcoming hundreds of thousands of attendees per year, Barrett-Jackson produces several live collector car auctions where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. The Scottsdale 2024 Auction will be available for global audiences to stream for free at TV.barrett-jackson.com/home with a dedicated app for connected devices to follow later this year.  

The service is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables properties to build and deliver memorable direct-to-consumer streaming experiences for their audiences. The launch leverages Endeavor Streaming’s track record of excellence in delivering 30K+ live events to viewers around the world, every year.

Endeavor Streaming delivers innovative direct-to-consumer streaming offerings for some of the world’s biggest entertainment and sport properties, including New York Fashion Week, TNT Sports, Mint Comedy, Ultimate Fighting Championship (UFC), World Wrestling Entertainment (WWE), the NBA, and the National Women’s Soccer League (NWSL).

NEW YORK, NY – JANUARY 10, 2023 – Dutch football club Feyenoord Rotterdam has partnered with Endeavor Streaming to launch its fan-focused OTT platform, Feyenoord ONE. The 2022-23 Eredivisie champions become the first professional club in the Dutch league to launch a dedicated streaming service to elevate the fan experience and expand its content distribution.    

The platform offers Feyenoord-supporters exclusive content, like Feyenoord Original documentaries and series, and provides an unparalleled fan experience through premium matchday content such as extended highlights, player interviews and full match replays, as well as live Academy Matches and live press conferences.  

Leveraging Endeavor Streaming’s enhanced data capture and analytics tooling, Feyenoord will also take advantage of deeper consumer insight metrics to maximise audience growth and build a marketplace strategy. The platform launches on January 10^th for the second half of 2023-24 Eredivisie season.   

“Feyenoord ONE is a valuable addition to our existing club channels such as the website, the app, the magazine, and social media channels. Feyenoord ONE provides our supporters with high-quality content in a singular place, allowing them to decide what to watch, when to watch it and ensuring them they will never miss a thing,” says Feyenoord’s CCO Ruud van der Knaap.  

“Moreover, the production and distribution of video content through Feyenoord ONE enables us to further improve the quality of our documentaries, specials and video series. We are incredibly proud to be the first club in the Netherlands to offer our supporters their own streaming service, taking our content production and distribution to the next level.”  

Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said. “This platform is a significant opportunity for Feyenoord Rotterdam to deepen its relationship with its loyal fans who are seeking more personalized content and interaction with their favorite team and players beyond the traditional matchday experience. Endeavor Streaming continues to be at the forefront on supporting football clubs on their digital expansion.”  

The partnership leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest football clubs and leagues, including Tottenham Hotspur’s SpursPlay, Union of European Football Associations’s (UEFA) UEFA.tv, the National Women’s Soccer League (NWSL) and the English Football League’s (EFL) iFollow platform.  

NEW YORK, NY – DECEMBER 8, 2023 – TNA Wrestling (formerly IMPACT Wrestling)—a subsidiary of Anthem Sports & Entertainment and a division of Anthem Sports Group—has partnered with Endeavor Streaming to deliver its global, on-demand streaming service, TNA+, to its passionate fans, launching Friday, January 5.

As part of a multi-year deal, Endeavor Streaming will power the new TNA+ app to deliver an enhanced user experience to all fans across the top streaming platforms, as well as mobile and connected devices.

This partnership combines TNA’s expertise as a top professional wrestling promoter with Endeavor Streaming’s unparalleled knowledge in delivering innovative direct-to-consumer offerings, marketing tools, analytics, and predictive modeling. TNA+ will leverage Endeavor’s experience working with the world’s biggest sports organizations to scale TNA+’s business operations and further grow its fan base and digital revenues.

In addition to reclaiming the iconic TNA moniker, the TNA+ app is relaunching with an all-new dynamic look, as well as expanded options and increased functionality. The app puts the power back in the fans’ hands, delivering the ultimate premium experience where they can stream the company’s flagship weekly TV show and tune into exciting pay-per-view events, view TNA’s full archive, get exclusive original content and wrestler-created series, and even have the chance to interact with some of TNA’s top stars.

TNA+ will be available at TNAWrestling.com, via iOS, tvOS and Android mobile apps, as well as big screen devices such as Android TV, Fire TV and Roku, with more platforms to follow. Subscribers will have the choice of a “Special Attraction” membership tier that features access to the full TNA/IMPACT Wrestling library and all TNA+ special PPV programming other than the 4-tent pole annual events offered at a price of $9.99 monthly or $95.99 per year, and a “World Championship” membership tier that includes all the perks of the Special Attraction tier, plus the 4-tent pole PPV events, offered at a price of $219.99 per year. Further details and subscription information for the new service can be found at TNAwrestling.com.

“This is truly an incredible opportunity for us as we forge into an exciting new chapter of the TNA legacy,” said TNA Wrestling President Scott D’Amore. “We are proud to partner with Endeavor Streaming on this initiative, and we look forward to continuing to provide our fans with the absolute best in new, classic and exclusive professional wrestling content, available to them anywhere, anytime, on their favorite devices, when TNA+ launches on January 5.”

Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said, “Wrestling fans are some of the most passionate in the world of sports and entertainment and TNA+ is the perfect ‘always-on’ personalised OTT service to help TNA build a deeper relationship with its global audience. We’re looking forward to working with TNA to deliver the best streaming experience for wrestling fans.”

Further details and subscription information for the new service can be found at TNAwrestling.com.

Turkish Airlines EuroLeague to launch new live chat and engagement features on its EuroLeague TV app for 2023-24 Season. The deal marks the first integration of Endeavor Streaming’s partnership with LiveLike to bring enhanced gamification, engagement and community capabilities to its D2C clients.

Los Angeles and New York, December 5, 2023: Endeavor Streaming, a global leader in premium video distribution and monetization across sports, entertainment, media, and lifestyle, has partnered with LiveLike, a leading audience engagement suite, to bring new fan engagement features for EuroLeague TV. Launched on December 1^st, the partnership includes an interactive experience within The Players’ View content – a watchalong with Maccabi Playtika Tel Aviv center, Jake Cohen, and former EuroLeague player with Maccabi, Baskonia and Milan, Michael Roll – that will enable viewers to feel closer to the action and engage with the commentators through a suite of features such as quizzes, polls, cheer meters and more.

The launch represents the first activation of Endeavor Streaming’s broader partnership with LiveLike, a partnership that will enable Endeavor Streaming to deliver enhanced viewing experiences for sports fans and audiences for its direct-to-consumer (DTC) customers, leveraging LiveLike’s proprietary engagement, gamification and community capabilities.

This includes LiveLike’s loyalty and rewards program, built to encourage greater audience engagement, attract new users and keep loyal fans coming back for more. It does this by offering incentives such as promotions, virtual and physical goods, and exclusive experiences in exchange for achieving various goals within a streaming platform. Introduced earlier this year, millions of quests (including tasks such as watching a live stream) have been completed by fans, increasing interactivity and registrations, and lowering churn.

Endeavor Streaming has supported the delivery of EuroLeague’s global D2C service, EuroLeague TV, since 2015, driving the platform’s digital evolution and integration into the league’s wider digital ecosystem. Most recently, Endeavor Streaming managed the launch of EuroLeague TV’s app across Samsung TV, Apple TV and Android TV devices to enhance the fan viewing experience. Endeavor Streaming is also the OTT supplier for Fedcom’s new streaming service SKWEEK, which broadcasts EuroLeague and EuroCup content to audiences in France.  

Alex Ferrer Kristjansson, Euroleague Basketball, Marketing & Communication Senior Director: “We are always looking for new possibilities to engage with our fanbase and enhance the EuroLeague experience through our platforms. This new collaboration with LiveLike builds on our core product, our games, and opens up a wide variety of interactive proposals to bring fan engagement within the EuroLeague TV community to a brand-new level.”

Peter Bellamy, Chief Commercial Officer at Endeavor Streaming: “Interactivity, gamification and community capabilities are becoming increasingly important to engage audiences and fanbases, whether it’s sports or entertainment. The partnership with LiveLike has enabled us to offer an even more enhanced viewing experience that brings our clients closer to their audience. EuroLeague TV’s new interactive functionality is a great example of how we can tap into sports fans’ desire for community and shared experience that keep fans more deeply engaged over a longer period of time.”

Added Miheer Walavalkar, Co-Founder and CEO of LiveLike: “Endeavor Streaming is not only one of the most innovative companies in the industry, but one that has established an extraordinary track record through its work with the biggest sports and entertainment brands on the planet. We look forward to working closely with their team to build custom experiences for their partners that will incentivize and reward user behavior and interactivity, while helping them to achieve their key business goals.”

Endeavor Streaming delivers innovative direct-to-consumer services for some of the world’s top sporting leagues, including the Women’s National Basketball Association (WNBA), Union of European Football Associations (UEFA), World Wrestling Entertainment (WWE), National Women’s Soccer League (NWSL), European League of Football (ELF), Ultimate Fighting Championship (UFC), and more.

LiveLike works with leaders spanning sports, fitness, entertainment, news and more. It has created unique experiences around major events from the FIFA World Cup, NBA Playoffs and NCAA March Madness to live concerts and presidential debates, in partnership with Canal+, FloSports, FOX, Georgia Tech, Jupiler Pro League, LaLiga, MSG, NASCAR, Turner Sports and YES Network, to name a few.

NEW YORK, NY – SEPTEMBER 6, 2023 – New Zealand Rugby (NZR), the official sporting organization for the world famous All Blacks rugby team, has partnered with Endeavor Streaming to deliver its free, global direct-to-consumer service to fans. The platform, NZR+, enables New Zealand Rugby to deliver on-demand content directly to fans around the world for the first time.  

Launched ahead of the Rugby World Cup which kicks off on Friday 8^th September, fans are able to stream original programming and behind-the-scenes footage of the All Blacks, Black Ferns and All Blacks Sevens teams. NZR+ is available to watch online at nzrplus.com, and via iOS and Android mobile apps at launch, with big screen devices such as Samsung TV, Apple TV, Android TV and LG TV to follow. 

The service also enables New Zealand Rugby to engage with worldwide audiences and understand their fans on a deeper level, while also looking to grow future revenue streams as the organization continues to develop its digital marketing and content strategies.  

NZR CEO, Mark Robinson said “NZR+ is the result of a simple concept, to be more fan-centric. With the investment and technology capabilities of Silver Lake, alongside the collaboration across rugby especially within the All Blacks and Black Ferns team environments we have built a product that aims to unify and inspire at a global scale. NZR+ will evolve as fans engage with it, the platform and its content will adapt as we learn more about what works and what doesn’t. But right now, we are excited to share NZR+ with the world.” 

Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said “The All Blacks are one of the most distinctive and recognizable sports brands in the world and this service provides fans with a new global destination to access content. Endeavor Streaming’s Strategy and Growth Services team will also work closely with New Zealand Rugby to help deliver the strategic goals of the service on a worldwide basis. We are a proud partner of New Zealand Rugby and look forward to supporting them with this exciting new initiative.” 

The partnership leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest sporting clubs and leagues, including Tottenham Hotspur FC, the NHL’s Edmonton Oilers, Union of European Football Association (UEFA), the National Women’s Soccer League (NWSL) and the English Football League (EFL).