Press Release


NEW YORK, NY – January 18, 2024 – Barrett-Jackson, The World’s Greatest Collector Car Auctions, has partnered with Endeavor Streaming to introduce an enhanced streaming service for its world-class automotive lifestyle events to reach new, global audiences. Endeavor Streaming is part of the Endeavor network alongside global sports, events and representation company IMG, which acquired a majority stake in Barrett-Jackson in 2022.

Launching ahead of Barrett-Jackson’s flagship Scottsdale Auction, which is being held in Arizona between January 20-28, the platform will enable avid collectors and automobile enthusiasts around the world to stream 150+ hours of live auctions every year. This includes exclusive live coverage of the Scottsdale Auction on Monday January 22 and Sunday January 28.

Over the course of the year, Barrett-Jackson and Endeavor Streaming will roll out advanced functionality and interactive features to further enrich the viewing experience, including live auction bidding and customized on-demand features.

“We’re excited about this partnership with Endeavor Streaming to create a powerful new video destination for enthusiasts and fans of Barrett-Jackson around the world as we continue to seek innovative ways to ensure the growth of the collector car hobby for generations to come,” said Craig Jackson, Chairman and CEO of Barrett-Jackson.

Peter Bellamy, Chief Commercial Officer at Endeavor Streaming said “This partnership is a great example of the speed to market that can be achieved using a direct-to-consumer offering. With our world-class streaming technology, we’re able to help Barrett-Jackson develop the ultimate car collector streaming destination for casual and avid fans globally.”

Welcoming hundreds of thousands of attendees per year, Barrett-Jackson produces several live collector car auctions where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. The Scottsdale 2024 Auction will be available for global audiences to stream for free at with a dedicated app for connected devices to follow later this year.  

The service is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables properties to build and deliver memorable direct-to-consumer streaming experiences for their audiences. The launch leverages Endeavor Streaming’s track record of excellence in delivering 30K+ live events to viewers around the world, every year.

Endeavor Streaming delivers innovative direct-to-consumer streaming offerings for some of the world’s biggest entertainment and sport properties, including New York Fashion Week, TNT Sports, Mint Comedy, Ultimate Fighting Championship (UFC), World Wrestling Entertainment (WWE), the NBA, and the National Women’s Soccer League (NWSL).