Turkish Airlines EuroLeague to launch new live chat and engagement features on its EuroLeague TV app for 2023-24 Season. The deal marks the first integration of Endeavor Streaming’s partnership with LiveLike to bring enhanced gamification, engagement and community capabilities to its D2C clients.
Los Angeles and New York, December 5, 2023: Endeavor Streaming, a global leader in premium video distribution and monetization across sports, entertainment, media, and lifestyle, has partnered with LiveLike, a leading audience engagement suite, to bring new fan engagement features for EuroLeague TV. Launched on December 1st, the partnership includes an interactive experience within The Players’ View content – a watchalong with Maccabi Playtika Tel Aviv center, Jake Cohen, and former EuroLeague player with Maccabi, Baskonia and Milan, Michael Roll – that will enable viewers to feel closer to the action and engage with the commentators through a suite of features such as quizzes, polls, cheer meters and more.
The launch represents the first activation of Endeavor Streaming’s broader partnership with LiveLike, a partnership that will enable Endeavor Streaming to deliver enhanced viewing experiences for sports fans and audiences for its direct-to-consumer (DTC) customers, leveraging LiveLike’s proprietary engagement, gamification and community capabilities.
This includes LiveLike’s loyalty and rewards program, built to encourage greater audience engagement, attract new users and keep loyal fans coming back for more. It does this by offering incentives such as promotions, virtual and physical goods, and exclusive experiences in exchange for achieving various goals within a streaming platform. Introduced earlier this year, millions of quests (including tasks such as watching a live stream) have been completed by fans, increasing interactivity and registrations, and lowering churn.
Endeavor Streaming has supported the delivery of EuroLeague’s global D2C service, EuroLeague TV, since 2015, driving the platform’s digital evolution and integration into the league’s wider digital ecosystem. Most recently, Endeavor Streaming managed the launch of EuroLeague TV’s app across Samsung TV, Apple TV and Android TV devices to enhance the fan viewing experience. Endeavor Streaming is also the OTT supplier for Fedcom’s new streaming service SKWEEK, which broadcasts EuroLeague and EuroCup content to audiences in France.
Alex Ferrer Kristjansson, Euroleague Basketball, Marketing & Communication Senior Director: “We are always looking for new possibilities to engage with our fanbase and enhance the EuroLeague experience through our platforms. This new collaboration with LiveLike builds on our core product, our games, and opens up a wide variety of interactive proposals to bring fan engagement within the EuroLeague TV community to a brand-new level.”
Peter Bellamy, Chief Commercial Officer at Endeavor Streaming: “Interactivity, gamification and community capabilities are becoming increasingly important to engage audiences and fanbases, whether it’s sports or entertainment. The partnership with LiveLike has enabled us to offer an even more enhanced viewing experience that brings our clients closer to their audience. EuroLeague TV’s new interactive functionality is a great example of how we can tap into sports fans’ desire for community and shared experience that keep fans more deeply engaged over a longer period of time.”
Added Miheer Walavalkar, Co-Founder and CEO of LiveLike: “Endeavor Streaming is not only one of the most innovative companies in the industry, but one that has established an extraordinary track record through its work with the biggest sports and entertainment brands on the planet. We look forward to working closely with their team to build custom experiences for their partners that will incentivize and reward user behavior and interactivity, while helping them to achieve their key business goals.”
Endeavor Streaming delivers innovative direct-to-consumer services for some of the world’s top sporting leagues, including the Women’s National Basketball Association (WNBA), Union of European Football Associations (UEFA), World Wrestling Entertainment (WWE), National Women’s Soccer League (NWSL), European League of Football (ELF), Ultimate Fighting Championship (UFC), and more.
LiveLike works with leaders spanning sports, fitness, entertainment, news and more. It has created unique experiences around major events from the FIFA World Cup, NBA Playoffs and NCAA March Madness to live concerts and presidential debates, in partnership with Canal+, FloSports, FOX, Georgia Tech, Jupiler Pro League, LaLiga, MSG, NASCAR, Turner Sports and YES Network, to name a few.