Five Year Collaboration Includes Re-Launch of FIH OTT platform Watch.Hockey

The International Hockey Federation (FIH) and Endeavor Streaming have announced a five-year strategic partnership to launch a re-imagined version of FIH’s global streaming service, Watch.Hockey, and drive enhanced digital engagement and fan experience opportunities for the sport. The partnership will create a global content destination for hockey fans to access live action from all FIH competitions and other events from the global hockey community, throughout the year.

Launching ahead of a packed calendar of FIH events including the FIH Hockey Pro League, the FIH Hockey Nations Cup and the FIH Hockey Nations Cup 2, the enhanced service will stream more than 600 events live to fans around the world, including the FIH Hockey World Cup, the FIH Hockey Pro League, the FIH Hockey Nations Cup, the FIH Hockey Nations Cup 2, the FIH Hockey Junior World Cup, the FIH Hockey5s World Cup and the FIH Indoor Hockey World Cup. Fans will also be able to watch highlights and historical events from the FIH archive on Watch.Hockey, which will be available to access across web, smart TVs, iOS and Android mobile devices.

Under the partnership, Endeavor Streaming will support and develop the FIH’s D2C strategy to drive long-term digital reach and support its content engagement strategy, through business advisory, audience development, technical deployment, content operations, and end user customer service. Watch.Hockey will be powered by Endeavor Streaming’s Vesper Platform, a complete end-to-end streaming solution that enables teams, leagues, and federations to build upon and deliver highly profitable direct-to-consumer streaming experiences for their fans.

FIH President Tayyab Ikram said: “Developing and promoting the game is at the very top of the FIH mission. In this regard, the new version of our streaming platform, Watch.Hockey, shall play an even bigger role than ever before in enhancing the visibility of hockey worldwide. By partnering with Endeavor Streaming, I’m delighted that we could win a true leader in this field to help us achieve this major objective for us, and reach the next level. We look forward to a successful partnership, and a great outcome for all hockey fans around the world!”

Fred Santarpia, President at Endeavor Streaming said: “This partnership combines our world-class streaming technology and digital strategy capabilities to deliver sustained commercial growth for international hockey. Through our long-term collaboration, we’re not only creating a global destination for hockey fans, but helping FIH acquire, engage and grow its digital audience around the world.”

The partnership leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings and digital strategy for some of the world’s biggest sports leagues and federations, including the Union of European Football Association (UEFA), the National Women’s Soccer League (NWSL), Ligue 1 McDonald’s, World Rugby, and International Ski and Snowboard Federation (FIS).

Presented by Softtek, new streaming platform will provide fans with unprecedented access to live games, original content, highlights and replays

The Dallas Mavericks have launched an official dedicated streaming platform for MavsTV to provide fans with unprecedented access through a centralized content destination. Launched in collaboration with Endeavor Streaming and the NBA, the streaming platform will enable local fans to watch all games not exclusively televised nationally, alongside exclusive footage, original on-demand content and highlights on more devices than ever before. MavsTV is available for fans to subscribe and stream via mobile, tablet and desktop web browsers or download the MavsTV app on connected devices, including tvOS, Android TV and Fire TV. Releases for Roku, Samsung and LG TVs will be available in the near future.

“We are thrilled to work with Endeavor Streaming and Softtek to deliver a streaming experience of MavsTV for all of our fans,” said Dallas Mavericks CEO Cynt Marshall. “Our comprehensive content platform provides a one-stop shop for all things Mavs, allowing fans to connect with our team both on and off the court.”

“At Endeavor Streaming, we’re honored to work with the Dallas Mavericks across their streaming technology and direct-to-consumer operations,” said Matt Starker, Chief Business Officer at Endeavor Streaming. “As experts in helping properties and direct-to-consumer services acquire, engage and grow their audiences we see huge potential for the Mavericks and can’t wait to help them realize it.”

Presented by Softtek, a leader in global software engineering, the new streaming platform is powered by the NBA’s Next Gen integrated digital platform and Endeavor Streaming’s Vesper Platform, a complete end-to-end streaming solution that enables teams, leagues, and federations to build upon and deliver memorable direct-to-consumer streaming experiences for their fans. Endeavor Streaming is also providing business growth and advisory services to support the Dallas Mavericks with their ambitions to attract new fans and grow the team’s audience.

“At Softtek, we’re passionate about redefining fan experiences through innovation,” said Blanca Treviño, President & CEO of Softtek. “The MavsTV platform perfectly captures the essence of connection, bringing fans closer to their team than ever before. We’re thrilled to play a part in making this groundbreaking platform a reality.”

The new streaming service is currently available for fans via a monthly pass for $14.99 or season-long pass for $99.99. For a limited time only and while supplies last, fans subscribing to a season-long pass will receive a $50 Mavs Shop gift card to accompany their season-long subscription. Club Maverick Members still have an opportunity to opt into a complimentary season-long pass until Dec. 31. MFFLs can visit mavs.com/mavstv to subscribe now.

Endeavor Streaming and Sky New Zealand have expanded their partnership with a multi-year deal that includes a range of user experience enhancements, personalization features and advanced advertising capabilities, designed to elevate the viewing experience and unlock new revenue streams for the premium sports streaming platform, Sky Sport Now.  

Endeavor Streaming first partnered with Sky in 2014 to deliver an end-to-end streaming solution for Sky Sport Now, which offers viewers access to 12 linear channels, giving customers access to live and on-demand programming, full match replays and original content series. 

The extended partnership will enable Sky to expand media partnerships and diversify revenue through server-side advertising for live events across web, mobile, and connected TV devices.   

The partnership has delivered impressive growth over the past 10 years to cater for an increasingly engaged customer base and a growing portfolio of sports content. In FY24 alone, Sky Sport Now’s customer base grew by 12% compared to the previous year, and the service achieved 33% growth in revenue.  

Sky Sport Now is the premium home of sport in New Zealand, featuring coverage of The All Blacks, The Premier League, National Basketball Association (NBA), Formula 1, The Rugby Championship, National Rugby League (NRL), ANZ Premiership Netball, and the PGA and LPGA Tour, among others. Sky Sport Now is available for viewers to watch on web, iOS and Android, Smart TV (Samsung, Panasonic and Sony) and connected TV devices. 

Lauren Quaintance, Sky’s Chief Media and Data Officer, said: “We’re proud to expand our partnership with Endeavor Streaming to offer advertisers a golden opportunity to engage audiences with data-driven targeting and optimised campaigns, maintained within a premium environment. With all the live sport that Kiwis love in one place and scalable live sport audiences finally available to local digital advertisers, we’ve already seen strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies, advertisers and our technology partners.” 

Fred Santarpia, President of Endeavor Streaming, said: “Media properties are increasingly looking to diversify their monetization strategies and provide consumers with flexible viewing options. We’re proud to continue our partnership with Sky to grow Sky Sport Now in New Zealand with the integration of advertising capabilities to directly impact revenue and grow their business.” 

Sky Sport Now is powered by Endeavor Streaming’s Vesper Platform, a complete end-to-end streaming solution that enables media properties to build upon and deliver memorable direct-to-consumer streaming experiences for their fans. 

The collaboration leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest sport, media and entertainment properties, including New York Fashion Week, Barrett-Jackson and Ultimate Fighting Championship (UFC).  

Endeavor Streaming’s Chief Business Officer, Matt Starker, has been promoted to a broader leadership role at the global premium video distribution company, adding commercial operations and global sales to his remit.

Effective immediately, Starker will lead all of Endeavor Streaming’s revenue and commercial operations, adding to his current remit of overseeing corporate strategy, and the company’s media advisory and growth services. He’ll manage Endeavor Streaming’s portfolio which includes some of the world’s biggest media companies, sports leagues, federations and teams such as the NWSL, WNBA, UFC, University of Texas, World Rugby, Newcastle United, Tottenham Hotspur and R&A. Starker will continue to report to Endeavor Streaming’s President, Fred Santarpia.

Starker joined Endeavor Streaming in October 2020. Over the past four years, he has overseen the business’ evolution from a leading technology provider to a strategic business partner that supports rightsholders and media properties with their end-to-end direct-to-consumer strategies.

This has included expanding Endeavor Streaming’s service offering for partners, introducing its media advisory and audience development services, launching its new data and analytics solution ‘Vesper Insights’ and expanding the streaming platform with new advertising products and interactive feature sets.

Starker commented: “It’s a privilege to work with such amazing partners and colleagues each day. As the sports and wider media industries continue to evolve, I am excited about the opportunity to continue to partner with world class brands to support their commercial growth and to help make their direct-to-consumer services reach as many fans as possible.

Fred Santarpia, President of Endeavor Streaming, added: “Matt’s expertise in designing and executing strategies, built to deliver commercial growth for the world’s leading media companies, is second to none. With this move, Endeavor Streaming will be better placed to identify and unlock growth opportunities for our partners at an earlier stage in the drive from strategy to delivery.”

• Motorsports and automotive lifestyle entertainment app now available on web, IOS, Roku and Amazon Fire with Android devices and connected smart TVs coming soon
• Developed by Endeavor Streaming, trusted provider of direct-to-consumer streaming offerings for some of the world’s biggest sports associations and leagues including the NWSL, WNBA, UFC, University of Texas, NHRA and more
• New streaming service is complemented by the fully upgraded MAVTV.com platform, and reflects ongoing programming and brand strategy shift led by veteran media executive and network president CJ Olivares

MAVTV – the world’s premier media platform for passion-fueled motorsports, powersports and automotive programming – today announced the launch of MAVTV GO, its new direct-to-consumer streaming service. Developed in partnership with Endeavor Streaming, a global leader in premium video distribution, MAVTV GO brings motorsports fans worldwide access to original shows, live racing, race recaps, documentaries and a vast library of video-on-demand content that includes archive racing coverage and some unforgettable moments in motorsports history.

MAVTV GO is available to download for free with optional sign-up to access additional features like personalized programming recommendations and more. The service is available across web, IOS and connected devices (Apple TV, Amazon Fire and Roku), and online at MAVTVGO.com. The service will be available on Android TV and mobile devices as well as Smart TVs soon.

“With MAVTV GO, we are breaking down barriers and making it easier than ever for fans to connect with the high-octane content they love, whenever and wherever they want,” said CJ Olivares, MAVTV President. “Racing fans have multiple ways to watch MAVTV – through their cable provider, on dozens of free, ad-supported platforms, and now, with a robust direct-to-consumer streaming service. We are thrilled to be working with a world-class partner like Endeavor Streaming to create a powerful new streaming destination for avid motorsports fans and automotive enthusiasts. This launch is a huge milestone for MAVTV as we continue to build our audience around the globe, create an exceptional experience for viewers and grow the passionate motorsports culture that we love for the next generation.”

MAVTV GO: For Motorsports Fans Everywhere

Live Racing + Original Shows and More: Both web-based version and mobile app offer fans a curated selection of live racing coverage and access to popular MAVTV Original Docuseries and Specials like “The Life,” “On the Rise” and more.

Extensive Library of Racing and Auto Enthusiast Content: The service features on-demand viewing of MAVTV content, including race recaps, legacy properties, and the comprehensive MAVTV library of multi-series highlights, archives, documentaries and fan-favorite build shows.

No Pay Wall: Access to a vast array of content without any subscription fees. Premium features are also available upon free sign up.

Global Accessibility: Watch live and recorded content from anywhere in the world. MAVTV GO launches in English, however, service for Spanish and Portuguese language options are in development with native language and specialized programming to launch next year. Access to content will vary across certain territories.

Interactive Features with Free Account: Users who sign up for a free account will receive content recommendations, be able to highlight favorite racing events and shows, and opt in for push notifications for upcoming programs.

Widest Selection of Racing Anywhere: Explore content across multiple racing disciplines and categorized by dirt oval, paved oval, international, road course, power boats, personal watercraft, both road and dirt two-wheel racing action, and more.

MAVTV GO is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables the motorsports network to continually expand its lineup and deliver memorable direct-to-consumer streaming experiences to their viewers. Using Endeavor Streaming’s enhanced analytics tooling, MAVTV will also take advantage of deeper consumer insight metrics to maximize audience satisfaction, growth and build a marketplace strategy.

“Direct-to-consumer streaming enables fans everywhere to have greater access to the sport and action they love,” said Fred Santarpia, President of Endeavor Streaming. “We’re proud to partner with MAVTV to bring their brand of thrilling motorsport to new fans and enthusiasts around the world.”

The launch leverages Endeavor Streaming’s experience in delivering complete direct-to-consumer streaming offerings for some of the world’s biggest sports properties including WNBA League Pass, UFC Fight Pass, NWSL+, and University of Texas’ LHN (Longhorn Network), among others.

In addition to the all-new MAVTV GO, the network has revamped MAVTV.com with a refreshed design, improved navigation, in-depth programming schedule, upcoming show and series highlights and a “Behind the Wheel” spotlight on the diverse and distinguished lineup of racers featured on MAVTV.

Premier League football club Newcastle United has selected Endeavor Streaming to deliver its direct-to-consumer streaming offering, bringing its global fanbase even more live action and driving deeper fan engagement.

Fans will be able to stream live coverage of Newcastle United’s upcoming pre-season friendlies and exclusive content such as player interviews, highlights, full match replays and original documentaries. All pre-season games are available to stream via pay per view, with The Mags and Mags+ members receiving exclusive discounts on the Pre-Season Match Pass.

Starting with a clash against Championship side Hull City on Saturday July 27, the service will also stream live coverage of Newcastle United’s tour of Japan as part of the J. League International Series 2024, in preparation for the 2024/25 Premier League season. 

The Magpies will face Urawa Red Diamonds (July 31) and Yokohama F Marinos (August 3) in Japan, before returning home to St. James’ Park to open the Sela Weekender against Spanish LaLiga side Girona FC (August 9). The Sela Cup will be up for grabs on August 10 with the women’s team facing European opposition AC Milan Women, before the men’s team defend the Sela Cup against Stade Brestois. Members will also have access to a select number of Newcastle United Women, U21 and U18 fixtures during the season. 

Fans will be able to stream programming via a brand new web application, powered by Endeavor Streaming’s Vesper platform. The service will also be available within the NewcastleUnited.com website and the official NUFC iOS and Android apps.

Dan Ginger, Director of Brand, Marketing and Digital Media at Newcastle United said: “The implementation of Endeavor Streaming is another step forward in our commitment to bringing fans closer to the Club, providing an unparalleled digital experience, ensuring our supporters have seamless access to exclusive content and live matches. We are excited about the possibilities this collaboration brings and look forward to engaging with our global fanbase in new and dynamic ways.”

Fred Santarpia, President at Endeavor Streaming said. “Football fans are some of the most passionate, engaged fans in the world and Endeavor Streaming has established itself as a key strategic partner in clubs’ audience engagement strategy. We’re proud to work with Newcastle United to bring its global fanbase even more live action, exclusive content and personalized experiences, to help build deeper, more meaningful relationships.” 

Endeavor Streaming’s Vesper platform is a complete end-to-end streaming solution that enables leagues, rightsholders and media properties to build upon and deliver memorable direct-to-consumer streaming experiences for their fans.

The collaboration leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest football clubs and leagues, including Tottenham Hotspur, Feyenoord Rotterdam, Carlisle United, Union of European Football Association (UEFA), and the National Women’s Soccer League (NWSL).

English Football League (EFL) club Carlisle United has partnered with Endeavor Streaming to launch its global streaming service, CUTV. The EFL League Two club will stream every league game live internationally to reach new audiences around the world and drive deeper engagement with its fans. 

Powered by Endeavor Streaming’s Vesper platform, CUTV will also offer viewers in the UK and beyond live coverage of the club’s press conferences, in addition to exclusive content such as player interviews, highlights, full match replays and behind the scenes footage. Endeavor Streaming will also provide customer support services. 

CUTV will stream games live to audiences outside the UK, with selected games available to view domestically, which fans can enjoy via pay per view, monthly or annual subscriptions. The service is available on web at “watch.carlisleunited.co.uk“.

Carlisle United chief executive Nigel Clibbens said: “The development of our own streaming service powered by Endeavor Streaming’s Vesper platform is a significant development for the club.

“It opens a huge number of potential opportunities to us for the first time. This is an exciting time and we look forward to working with Endeavor Streaming as we bring the new service to our fans.”

Fred Santarpia, President at Endeavor Streaming said. “Direct to consumer services represent a significant opportunity for clubs like Carlisle United to reach new audiences worldwide, while also deepening their relationship with loyal fans who are seeking more interaction beyond the traditional matchday experience. Endeavor Streaming continues to be at the forefront on supporting football clubs on their digital expansion.” 

Endeavor Streaming’s Vesper platform is a complete end-to-end streaming solution that enables leagues, rightsholders and media properties to build upon and deliver memorable direct-to-consumer streaming experiences for their fans.

The partnership leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest football clubs and leagues, including Tottenham Hotspur’s SpursPlay, Feyenoord Rotterdam’s Feyernoord ONE, Union of European Football Associations’ (UEFA) UEFA.tv, and the National Women’s Soccer League’s (NWSL) NWSL+. 

Free LHN (Longhorn Network) streaming service will provide fans 24/7 access to original content, live shows, and legacy University of Texas highlights and programs

The University of Texas (UT) is set to launch its reimagined LHN (Longhorn Network) as a live and on-demand streaming service on July 1, advancing UT’s storytelling for the next generation of Longhorns fans and sports enthusiasts. 

Powered by Endeavor Streaming, in partnership with Learfield Studios, the leader in college athletics original content, the streaming service is bringing Texas fans worldwide access to original content and live programming, as well as some of the most significant games from the past decade, spanning all 21 of Texas Athletics’ programs. The free LHN app will be available on mobile phones, tablets, computers, and connected TV streaming devices starting July 1. 

“The University of Texas has a distinction that is rare in higher education of excelling at a very high level academically and athletically. We are home to more than 40 top-10 academic programs. Our research results in societal changing discoveries. And our student athletes compete for championships year in and year out,” said President Jay Hartzell. “Our partnership with Learfield and Endeavor Streaming has produced an expanded streaming network that is tailormade for showcasing all of our great work and achievements and creating new opportunities for Moody College of Communication to create and publish new and compelling content.” 

“As we set out on our new adventure in the Southeastern Conference, we wanted to make sure we had a fitting home for video content that tells the story of our athletics department. Our team here, along with the help of Endeavor Streaming and Learfield, have been hard at work to bring this platform to life for Longhorn Nation,” said Chris Del Conte, UT Vice President and Lois and Richard Folger Athletics Director. 

While all live competitions will still be shown across the SEC rightsholder’s networks, LHN will be the exclusive outlet for Texas Athletics’ original content. Produced by Learfield Studios and Texas Studios, the network will feature highlights, exclusive behind-the-scenes access to sports programs, interviews with student-athletes and coaches, a 24/7 channel and replays of the greatest games in ESPN’s Longhorn Network archive. Learfield Studios and Texas Athletics are currently in development of content franchises with new series and episodes debuting this fall. On LHN, fans will also be able to watch game week and postgame press conferences, as well as live football game statcasts with play-by-play radio audio. Additionally, coaches’ shows, such as Longhorn Weekly, will be available on the platform. 

“Over the last several years, our Learfield Studios team has reimagined branded content production and distribution in college athletics, and it’s a privilege to now deliver the same agile and creative capabilities to the University of Texas, its student-athletes, and the highly passionate Longhorns fans,” said Cole Gahagan, President and Chief Executive Officer at Learfield. “This unique approach will combine a free, ad-supported model with behind-the-scenes content and live programming, maximizing distribution to Longhorns fans across the globe – all powered by Texas’ rich sports history. We truly believe this will set the standard in college sports content programming and production, and we couldn’t be more thrilled to partner with Chris, President Hartzell, and the Endeavor Streaming team.” 

Original content will be produced in the new Texas Studios Powered by Dell Technologies located inside Darrell K Royal-Texas Memorial Stadium. Additionally, two Learfield Studios Supervising Producers, an Editor, and a Social Content Specialist will be onsite along with Texas Athletics staff to create more in-depth, longform programs spotlighting various sports and the lives of student athletes on campus. 

The LHN service is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables leagues, rightsholders and media properties to build upon and deliver memorable direct-to-consumer streaming experiences for their fans. 

Matt Starker, Chief Business Officer at Endeavor Streaming added: “The University of Texas has always been on the cutting edge of sports media. Longhorn Network was a profound innovation and we’re excited to partner with UT and Learfield to bring LHN into streaming. This new streaming service will allow fans to get access to more UT content than ever before on the device of their choosing, so they can feel closer and more connected to their favorite UT athletes and teams.” 

For more information on LHN and how to download the app, please visit TexasSports.com/LHN, the official website of Texas Athletics, powered by SIDEARM Sports. Longhorns fans will continue to enjoy rich digital experiences through SIDEARM Sports with LHN content integrated seamlessly into the official website platform.

NEW YORK, NY – May 23, 2024 – The Northwoods League has partnered with Endeavor Streaming to deliver an enhanced streaming service, Northwoods League+, and reach new baseball and softball fans across the world for the 2024 season and beyond.

Northwoods League+ will stream all 825+ baseball and softball games live and for free to fans across the world, including the inaugural season of Northwoods League Softball. Live coverage begins on Monday, May 27 and will continue throughout the Summer until the final regular season games on August 10, as 26 baseball teams and four softball teams compete in one of the sport’s most intense amateur collegiate competitions.

The service is available across web, iOS and Android, as well as AppleTV, Amazon Fire, Android TV and Roku. It features an enhanced user experience and will be ad supported, enabled by Endeavor Streaming’s ad technology.

Northwoods League+ is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables leagues and rightsholders to build upon and deliver memorable direct-to-consumer streaming experiences for their fans.

Dick Radatz, Jr., Chairman/Co-Founder of the Northwoods League, added: “As we celebrate the launch of the inaugural season of Northwoods League Softball this season, the new Northwoods League+ streaming service demonstrates our investment in providing the best possible viewing experience for our fans. We look forward to bringing the excitement of Northwoods League baseball and softball to a broader audience than ever before.” 

Peter Bellamy, Chief Commercial Officer at Endeavor Streaming said “As the popularity of college sports continues to soar, more fans than ever before are tuning in to watch the stars of the future.  We’re proud to help the Northwoods League not only deliver a seamless viewing experience and reach new audiences through greater access to live coverage, but also generate additional revenue opportunities through its owned platforms.”

The launch leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest sporting clubs and leagues, including EuroLeague, WNBA, World Rugby, Union of European Football Association (UEFA), and the National Women’s Soccer League (NWSL).

The R&A today launched One Club, an evolution of its direct-to-consumer membership initiative designed to transform how fans and golfers around the world experience the sport year-round. Developed alongside IMG, the initiative marks the latest stage in the two companies’ long-standing partnership to drive long-term growth and enhance fan access and engagement. 

One Club is free to join and provides members with a comprehensive array of year-round benefits, rewards, exclusive content and unique access to The Open, AIG Women’s Open and other prestigious R&A Championships. This includes the launch of a new global streaming service, R&A TV, powered by Endeavor Streaming.  

It will also offer fans money-can’t-buy experiences and access to premium coaching and playing opportunities, allowing avid golfers and fans to take their passion for the sport to the next level. Members can interact directly through the platform by providing user-generated content and sharing their own stories and experiences of golf. 

Mastercard is the exclusive presenting partner of One Club, continuing its commitment to delivering value for fans and providing experiences that bring them closer to the game of golf.  

Neil Armit, Chief Commercial Officer at The R&A, said, “We want golf to be more accessible and appealing for people of all ages and backgrounds. One Club helps to achieve this by bringing fans and golfers closer to the sport they love, whether that is through the excitement and drama of our Major Championships or the enjoyment they derive from playing the sport year-round. 

“We are working closely with Mastercard and other partners to provide them with compelling reasons to immerse themselves in the sport by offering a unique collection of benefits and rewards that enhance their experience of golf and make them feel more connected to it. We believe that this is crucial to inspiring broader interest in the sport and fueling future growth.” 

Key membership features of One Club include: 

• Exclusive live and non-live golf coverage on R&A TV – a new streaming service allows members to watch coverage of R&A Championships each year, including The Open and AIG Women’s Open, as well as original golf lifestyle content. Members will enjoy enhanced viewing features including multi-view and live event replays to experience more golf content than ever before.  
• Original golf lifestyle content – popular YouTuber Rick Shiels and media personality Tisha Alyn will feature in exclusive new video content, inspiring and entertaining members through their own experiences of golf.     

• Golf coaching network – top coaches such as Phil Kenyon, Dr Bob Rotella Alex Elliott and Hannah Davies will feature in video content offering members advice, tips and experience to benefit all aspects of their own game.  
• Rewards & Experiences – from tee time giveaways to VIP hospitality packages and professional player meet-and-greets, members can enter for a chance to win money-can’t-buy prizes and unique golf experiences year-round. Discounts on travel, equipment, merchandise and more are also available. 
• Competitive Events – using partner apps and connected devices, members can enter virtual global challenges, earn Golf It! tee times, receive pro lessons and even qualify for real-life playing opportunities at select R&A host venues.   
• Enhanced Ticketing Opportunities – members can enjoy exclusive early access to purchase tickets and premium experiences to The Open, AIG Women’s Open and other top R&A events. 

Rupert Hampel, Executive Vice President, Media at IMG added: “Together with The R&A, we’ve worked to deliver a programme that creates greater awareness of its professional championships all year round and provide greater value to golfers and golf fans globally. Leveraging our rich media, digital and streaming expertise across the business, we’re pleased to help The R&A deliver this innovative membership initiative that signifies the next chapter in its growth worldwide.”  

Tisha Alyn, said, “I am deeply honoured to be partnering with The R&A, one of the most prestigious institutions at the forefront of golf. I am excited to join as a One Club Partner and contribute to their impactful initiatives to grow the game on a global scale. I can’t wait to bring the energy at The Open and AIG Women’s Open!” 

A new One Club website has been launched and is now available to sign up for free. For more information and a full listing of launch partners and benefits, visit OneClub.golf.