Press Release

ICC Launches

The ICC World Test Championship Final was the first event on the platform

London, June 29, 2021 – Endeavor Streaming has been selected by the International Cricket Council, the international governing body of cricket, as the provider of its streaming platform, delivers cricket content including the recently completed World Test Championship Final, and features archive content and other programming. The free service is available to users on web, iOS, Android, Chromecast and Airplay.

Earlier this month, the ICC branded service made its official debut hosting the ICC World Test Championship Final between India and New Zealand in markets where the ICC does not have a broadcast partner.

“Endeavor Streaming is proud to work with the ICC in delivering this product. We’re focused on providing the ICC with a robust experience with the capabilities needed to drive significant growth in their international fan base,” said Peter Bellamy, Senior Vice President at Endeavor Streaming.

“The ICC is pleased to be able to serve our global fan base with this new platform, bringing fans in certain countries the pinnacle of Test cricket live and free on,” said Finn Bradshaw, Head of Digital at the ICC.

Sign up for today to experience all the highlights, interviews and analysis from the WTC Final as well as to see what exciting content is coming soon.


About Endeavor Streaming

Endeavor Streaming is a global leader in premium video distribution for live and on-demand content across sports, entertainment, and media. The company’s complete, end-to-end streaming platform pairs best-in-class technology with a host of robust capabilities, enabling rights owners to maximize the management, delivery and monetization of content at high-scale. Endeavor Streaming is a trusted partner for leading global brands, delivering tens-of-thousands of major tentpole events annually including WrestleMania and UFC 257 and powering streaming services including WWE Network, UFC FIGHT PASS, NBA League Pass, Univision NOW, PrendeTV and others.

About ICC

The ICC is the global governing body for cricket. Representing 105 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC Men’s World Cup and Women’s World Cup and the ICC Men’s and Women’s T20 World Cups as well as all associated qualifying events. The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC. The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day International and Twenty20 Internationals. Through the Anti-Corruption Unit it coordinates action against corruption and match fixing. The ICC Development department works with Associate Members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.