VESPER INSIGHTS
Our all-in-one analytics solution unlocks the critical insights you need to make quick, accurate decisions and reach new levels of D2C growth.
Capitalize on the Full Power of your Data
Data analysis should be about asking questions– not about learning software or evaluating spreadsheets. With intuitive dashboards configurable by over 100 OTT-specific parameters, Vesper Insights transforms the way our users access and leverage data to solve problems.
MAXIMIZE REVENUE
Access real-time and historical data on transaction volume, sales trends, free trial or voucher code performance and more to identify and lean in on your most effective customer acquisition tactics
OPTIMIZE YOUR CONTENT
Deep dive into performance by video type, device and region, plus viewership metrics like hours watched and average views per unique profile to guide your short and long-term content strategy against what’s trending
REDUCE USER CHURN
Monitor, track, and investigate the common reasons viewers churn from your service to launch targeted retention and recovery efforts
UNDERSTAND YOUR AUDIENCES
Glean critical engagement insights about your subscriber base, such as your most popular license offering type or subscriber tenure by region to guide all areas of your streaming growth strategy
Flexible and Unlimited Access to Data
We believe everyone should have the data they need to drive decisions. Vesper Insights enables users from all teams to freely export datasets through predefined or custom reports, tailored to their desired specifications as a self-service tool for deeper analysis.
Turn Insights into Action through Marketing Activation
Data is only as effective as how you apply it. Custom audience segments created within Vesper Insights can be targeted off-platform for powerful marketing activation. Direct integrations with external marketing platforms like Mailchimp and Meta ensure a turnkey, privacy-first solution, while automatic data refreshes ensure your campaigns are fresh and effective.